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~isPartOf:"Journal of internet commerce"
~subject:"Social Web"
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Search: subject:"Kundenmanagement"
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Social Web
Beziehungsmarketing
43
Relationship marketing
43
Consumer behaviour
31
Konsumentenverhalten
31
Social web
17
Internet marketing
16
Online-Marketing
16
E-commerce
14
Electronic Commerce
14
Online retailing
13
Online-Handel
13
Brand management
10
Markenführung
10
Customer satisfaction
9
Dienstleistungsqualität
9
Kundenzufriedenheit
9
Service quality
9
Brand image
8
Markenimage
8
Confidence
7
Vertrauen
7
Customer integration
6
Einzelhandel
6
Kundenintegration
6
Retail trade
6
Website
5
social media
5
Brand
4
Markenartikel
4
Viral marketing
4
Virales Marketing
4
customer engagement
4
online shopping
4
trust
4
Beschwerdemanagement
3
Complaint management
3
India
3
Indien
3
loyalty
3
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English
17
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Aslam, Wajeeha
2
Farhat, Kashif
2
Mokhtar, Sany Sanuri Mohd
2
Aiyub, Asheefa Shaheen
1
Amar, Raju G.
1
Bhatt, Anil
1
Chen, Chih-ping
1
Deng, Qi
1
Dutta, Nirankush
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Farjoo, Hamta
1
Ferreira, Caitlin
1
Garabollagh, Hooshmand Bagheri
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Hine, Michael J.
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Hopkins, Christopher D.
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Hsu, Maxwell K.
1
Islam, Jamid Ul
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Ji, Shaobo
1
Lepkowska-White, Elzbieta
1
Mehdikhani, Rasoul
1
Mohammad Nabil Almunawar
1
Moore, Jesse N.
1
Muhammad Anshari
1
Pan, Yating
1
Rahman, Zillur
1
Ramos de Luna, Iviane
1
Raymond, Mary Anne
1
Reyneke, Mignon
1
Robertson, Jeandri
1
Sharma, Shavneet
1
Singh, Gurmeet
1
Taraz, Roghayeh
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Tathagata, Ghosh
1
Torres, Ivonne M.
1
Valmohammadi, Changiz
1
Verma, Sanjeev
1
Wang, Yun
1
Xiao, Qian
1
Zarei, Azim
1
Zhuang, Weiling
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Zúñiga, Miguel Ángel
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Journal of internet commerce
Journal of business research : JBR
92
Journal of retailing and consumer services
64
Industrial marketing management : the international journal for industrial and high-tech firms
36
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of strategic marketing
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
The journal of brand management : an international journal
23
Business horizons
19
Marketing intelligence & planning
18
Technological forecasting & social change : an international journal
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
SpringerLink / Bücher
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Journal of the Academy of Marketing Science
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Psychology & marketing
12
Tourism management : research, policies, practice
12
Journal of electronic commerce research : JECR
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
9
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ECONIS (ZBW)
17
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
3
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
4
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
5
How social media marketing activities (SMMAs) and brand equity affect the customer's response : does overall flow moderate it?
Zarei, Azim
;
Farjoo, Hamta
;
Garabollagh, Hooshmand Bagheri
- In:
Journal of internet commerce
21
(
2022
)
2
,
pp. 160-182
Persistent link: https://www.econbiz.de/10013178086
Saved in:
6
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
7
Use of social networking sites by SMEs to engage with their customers : a developing country perspective
Sharma, Shavneet
;
Singh, Gurmeet
;
Aiyub, Asheefa Shaheen
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012179615
Saved in:
8
Social media communications and marketing strategy : a taxonomical review of potential explanatory approaches
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Journal of internet commerce
18
(
2019
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10012179562
Saved in:
9
Gulping the poison : how webcare attributes reduce damages to brands caused by negative reviews
Tathagata, Ghosh
;
Amar, Raju G.
- In:
Journal of internet commerce
17
(
2018
)
3
,
pp. 216-254
Persistent link: https://www.econbiz.de/10011987461
Saved in:
10
Exploring the challenges of incorporating social media marketing strategies in the restaurant business
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10011804506
Saved in:
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