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~isPartOf:"Journal of internet commerce"
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Brand management
23
Markenführung
23
Consumer behaviour
22
Konsumentenverhalten
22
Social Web
18
Social web
18
Brand image
16
Markenimage
16
Internet marketing
15
Online-Marketing
15
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11
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11
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7
Markenartikel
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social media
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Marketingmanagement
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Online-Handel
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Kundenintegration
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Personality psychology
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Persönlichkeitspsychologie
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Viral marketing
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Virales Marketing
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consumer engagement
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customer engagement
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marketing
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personal branding
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trust
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Brand loyalty
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Aslam, Wajeeha
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Farhat, Kashif
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Mokhtar, Sany Sanuri Mohd
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Parks-Yancy, Rochelle
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Trivedi, Jay
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Alagarsamy, Subburaj
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Alam, Ansari Sarwar
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Hafez, Md.
1
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Journal of internet commerce
Journal of business research : JBR
791
The journal of brand management : an international journal
672
The journal of product & brand management
421
Journal of retailing and consumer services
387
SpringerLink / Bücher
360
Psychology & marketing
212
European journal of marketing : EJM
170
Asia Pacific journal of marketing and logistics
145
Journal of marketing research : JMR
139
Journal of marketing management : MM
136
Journal of advertising research
134
International journal of hospitality management
132
Journal of marketing communications
131
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Journal of marketing
128
Tourism management : research, policies, practice
124
Industrial marketing management : the international journal for industrial and high-tech firms
123
Marketing intelligence & planning
123
Journal of strategic marketing
122
Journal of travel and tourism marketing
116
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of the Academy of Marketing Science
99
Marketing letters : a journal of research in marketing
98
Innovatives Markenmanagement
95
Springer eBook Collection
95
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Research
90
The journal of consumer marketing
88
International marketing review
86
International journal of advertising : the quarterly review of marketing communications
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
The Trademark reporter
82
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
80
Journal of promotion management : innovations in planning and applied research
78
Journal of retailing
78
International journal of advertising : the review of marketing communications
76
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ECONIS (ZBW)
27
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1
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10
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27
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date (oldest first)
1
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
2
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
3
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
4
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
5
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
6
Relational dynamics between customer engagement, brand experience, and customer loyalty : an empirical investigation
Rasool, Aaleya
;
Shah, Farooq Ahmad
;
Tanveer, Muhammad
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 273-292
Persistent link: https://www.econbiz.de/10012549662
Saved in:
7
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
8
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
9
Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
Saved in:
10
Mediating effect of brand relationship quality on relational bonds and online grocery retailer loyalty
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Singh, Brijesh
- In:
Journal of internet commerce
20
(
2021
)
2
,
pp. 246-272
Persistent link: https://www.econbiz.de/10012514131
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