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~isPartOf:"Journal of macromarketing"
~subject:"Marketingmanagement"
~subject:"USA"
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Journal of macromarketing
Journal of business research : JBR
61
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of marketing
25
Journal of marketing management : MM
25
Journal of business-to-business marketing
24
European journal of marketing : EJM
21
Journal of strategic marketing
20
The journal of business & industrial marketing
18
Business horizons
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of the Academy of Marketing Science
17
Journal of Islamic marketing : JIMA
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing education : JME
14
AMS review : official publication of the Academy of Marketing Science
13
Marketing theory
13
Political marketing in the United States
13
Journal of research in marketing and entrepreneurship : JRME
12
Marketing intelligence & planning
12
International journal of islamic marketing and branding
10
Journal of business ethics : JOBE
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Does marketing need reform? : fresh perspectives on the future
9
Journal of historical research in marketing
9
Journal of research in marketing and entrepreneurship
9
American journal of agricultural economics
8
Cogent business & management
8
Journal of business strategy
8
Journal of Islamic marketing
7
Journal of marketing communications
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
European research studies
6
History of marketing thought ; Volume 3
6
Journal of international marketing
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
The marketing review
6
Australasian marketing journal
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ECONIS (ZBW)
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1
Marketing capabilities, market orientation and food security of biofortified cassava producers in Nigeria
Oteh, Ogbonnaya Ukeh
;
Osabohien, Romanus
;
Mbanasor, Jude A.
- In:
Journal of macromarketing
43
(
2023
)
4
,
pp. 494-506
Persistent link: https://www.econbiz.de/10014433537
Saved in:
2
Strategic orientation : market changer or market defender?
Dahlquist, Steven
;
Lehnert, Kevin
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10014233651
Saved in:
3
Missing the forest for the trees : marketing systems approach to pharmaceutical industry marketing practices
Jayanti, Rama K.
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 231-246
Persistent link: https://www.econbiz.de/10013257863
Saved in:
4
The dark side of market practices : a concerned view of dieselgate in the automotive market system
Mele, Cristina
;
Russo Spena, Tiziana
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 332-355
Persistent link: https://www.econbiz.de/10012521298
Saved in:
5
Brand externalities : a taxonomy
Padela, Shoaib M. Farooq
;
Wooliscroft, Ben
; …
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10012521300
Saved in:
6
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
7
Reflections about Professor Robert F. Lusch : friend, co-author and marketing visionary
Laczniak, Gene R.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 294-297
Persistent link: https://www.econbiz.de/10012264008
Saved in:
8
Recollections: Dr. Robert F. Lusch
Varadarajan, Rajan
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 319
Persistent link: https://www.econbiz.de/10012264015
Saved in:
9
Marketing systems : a listen, learn, leverage framework
Domegan, Christine
;
Brychkov, Dmitry
;
McHugh, Patricia
; …
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 380-395
Persistent link: https://www.econbiz.de/10012264048
Saved in:
10
Effectuation and morphogenesis in the New Zealand fairtrade marketing system
Renton, Michelle
;
Simmonds, Hamish
- In:
Journal of macromarketing
39
(
2019
)
4
,
pp. 385-399
Persistent link: https://www.econbiz.de/10012158997
Saved in:
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