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~isPartOf:"Journal of macromarketing"
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Search: subject_exact:"Marketing theory"
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Marketing theory
22
Marketingtheorie
22
Marketing
14
macromarketing
8
Service-Dominant Logic
6
Service-dominant logic
6
service-dominant logic
6
marketing history
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academic marketing
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leading academics in macromarketing
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Journal of macromarketing
Marketing theory
87
Journal of historical research in marketing
85
European Journal of Marketing
76
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of marketing management : MM
61
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
49
Legends in marketing
40
Journal of business research : JBR
39
AMS review : official publication of the Academy of Marketing Science
36
Journal of Historical Research in Marketing
36
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Marketing Intelligence & Planning
30
Springer eBook Collection / Business and Economics
29
Strategic Direction
29
History of marketing thought ; Volume 1
28
Marketing : ZFP ; journal of research and management
27
Journal of marketing
25
History of marketing thought ; Volume 2
24
Journal of marketing research : JMR
24
Review of marketing research
22
SAGE library in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Lehrbuch
19
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
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ECONIS (ZBW)
23
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1
Recent extensions of Robert F. Lusch's "big picture" thinking
Ingene, Charles Arthur
;
Lusch, Virginia Newell
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 32-35
Persistent link: https://www.econbiz.de/10014233657
Saved in:
2
A window on young Bob Lusch : reflections of an early student
Serpkenci, Ray R.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 305-308
Persistent link: https://www.econbiz.de/10012264013
Saved in:
3
A goods-dominant-service-dominant perspective on counterfeiting
Rohit, Sudeep
;
Ranjan, Kumar Rakesh
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 478-491
Persistent link: https://www.econbiz.de/10013475191
Saved in:
4
Introducing the Marketing Accountability Standards Board (MASB) and its common-language marketing dictionary : background, description, vision, and prospects
Gaski, John F.
- In:
Journal of macromarketing
41
(
2021
)
4
,
pp. 521-526
Persistent link: https://www.econbiz.de/10012794234
Saved in:
5
Transformative branding : a dynamic capability to challenge the dominant social paradigm
Spry, Amanda
;
Figueiredo, Bernardo
;
Gurrieri, Lauren
; …
- In:
Journal of macromarketing
41
(
2021
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10012794236
Saved in:
6
Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.
;
Wilkie, William L.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
Saved in:
7
The five stages of the macromarketing field of study : from raison d'etre to field of significant promise
Hunt, Shelby D.
;
Hass, Ashley
;
Manis, Kerry T.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10012485415
Saved in:
8
A panoramic review of the macromarketing literature
De Quero-Navarro, Beatriz
;
Stanton, Julie
;
Klein, Thomas A.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 48-64
Persistent link: https://www.econbiz.de/10012485417
Saved in:
9
Our obsolete marketing mentality : George Fisk, meet Karl Polanyi
Benton, Raymond
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 88-103
Persistent link: https://www.econbiz.de/10012485419
Saved in:
10
Macromarketing pedagogy : empowering students to achieve a sustainable world
Shapiro, Stanley
;
Beninger, Stefanie
;
Domegan, Christine
; …
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 104-115
Persistent link: https://www.econbiz.de/10012485420
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