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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
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Venkatesh, Alladi
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Marketing theory
5
European journal of marketing : EJM
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Journal of retailing
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Journal of Consumer Research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Telecommunications Policy
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Changing the course of marketing : alternative paradigms for widening marketing theory
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Does marketing need reform? : fresh perspectives on the future
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Foundations and trends in marketing : FTMKT
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Interpretive consumer research : paradigms, methodologies & applications
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Journal of Economic Psychology
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Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Landmark dissertations in Women's Studies series
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Major theoretical debates and contemporary issues in marketing theory
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Qualitative market research : an international journal
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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Special issue on India: Macromarketing perspectives
Venkatesh, Alladi
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 247-251
Persistent link: https://www.econbiz.de/10009621052
Saved in:
2
Special issue on India
Venkatesh, Alladi
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009621054
Saved in:
3
Special Issue on India: Macromarketing Perspectives
Venkatesh, Alladi
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10010018413
Saved in:
4
Special Issue on India: Journal of Macromarketing, 2012
Venkatesh, Alladi
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
3
,
pp. 302-303
Persistent link: https://www.econbiz.de/10008443794
Saved in:
5
Reviews and Communications - Invited Commentary - Postmodernism Perspectives for Macromarketing: An Inquiry into the Global Information and Sign Economy
Venkatesh, Alladi
- In:
Journal of macromarketing : examining the interactions …
19
(
1999
)
2
,
pp. 153-169
Persistent link: https://www.econbiz.de/10006910952
Saved in:
6
Consumption and Marketing: Macro Dimensions
Belk, Russell
;
Dholakia, Nikhilesh
;
Venkatesh, Alladi
; …
- In:
Journal of macromarketing : examining the interactions …
16
(
1996
)
2
,
pp. 107-108
Persistent link: https://www.econbiz.de/10006930810
Saved in:
7
Methodological issues in macromarketing
Venkatesh, Alladi
- In:
Journal of macromarketing : examining the interactions …
6
(
1986
)
2
,
pp. 36-52
Persistent link: https://www.econbiz.de/10001029038
Saved in:
8
Toward an integrated theory of consumer regulation
Venkatesh, Alladi
;
Burger, Philip C.
- In:
Journal of macromarketing : examining the interactions …
4
(
1984
)
1
,
pp. 29-40
Persistent link: https://www.econbiz.de/10002968445
Saved in:
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