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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of service research"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Kundenmanagement"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
~subject:"Perception"
~subject:"Wahrnehmung"
~subject:"Wechselverhalten"
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Search: "Customer relationship management"
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Beziehungsmarketing
Markenführung
Perception
Wahrnehmung
Wechselverhalten
Relationship marketing
757
Consumer behaviour
297
Konsumentenverhalten
297
Kundenzufriedenheit
192
Customer satisfaction
191
Kundenmanagement
141
Dienstleistungsqualität
139
Service quality
139
Deutschland
103
Germany
103
Brand management
81
Brand image
65
Holiday behaviour
65
Markenimage
65
Urlaubsverhalten
65
Einzelhandel
61
Retail trade
59
Theorie
58
Theory
58
Kundenintegration
57
Customer integration
56
Lieferantenmanagement
53
Supplier relationship management
53
Customer service
52
Kundenservice
52
Kundenwert
52
Kundenbindung
51
Tourism marketing
50
Tourismusmarketing
50
Marketing management
49
Marketingmanagement
49
Social Web
48
Social web
48
Customer value
47
Beschwerdemanagement
45
Complaint management
44
Hotel industry
42
Hotellerie
42
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Undetermined
553
Free
7
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Article
498
Book / Working Paper
259
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Article in journal
499
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48
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28
Collection of articles of several authors
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Sammelwerk
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Lehrbuch
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2
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Bibliografie
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English
556
German
201
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Han, Heesup
19
Kumar, V.
14
Grewal, Dhruv
10
Palmatier, Robert W.
10
Hyun, Sunghyup Sean
9
Homburg, Christian
8
Kim, Wansoo
8
Evanschitzky, Heiner
7
Lemon, Katherine N.
7
Neslin, Scott A.
7
Verhoef, Peter C.
7
Wieseke, Jan
6
Wong, IpKin Anthony
6
Blut, Markus
5
Houston, Mark B.
5
Kumar, Vikas
5
Noble, Stephanie M.
5
Reinartz, Werner J.
5
Ruyter, Ko de
5
Yu, Jongsik
5
Brady, Michael K.
4
Eggert, Andreas
4
Fang, Eric
4
Fu, Xiaoxiao
4
Grewal, Rajdeep
4
Grégoire, Yany
4
Hult, G. Tomas M.
4
Hwang, Jinsoo
4
Kim, Insin
4
Lilien, Gary L.
4
Pauwels, Koen
4
Roggeveen, Anne L.
4
Swoboda, Bernhard
4
Voorhees, Clay M.
4
Ahn, Jiseon
3
Alavi, Sascha
3
Auh, Seigyoung
3
Brock, Christian
3
Cai, Liping A.
3
Chua, Bee-Lia
3
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Published in...
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Journal of marketing
Journal of retailing
Journal of service research
Journal of travel and tourism marketing
Kundenmanagement
SpringerLink / Bücher
Tourism management : research, policies, practice
Journal of business research : JBR
626
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Gabler Edition Wissenschaft
102
Cogent business & management
101
The journal of brand management : an international journal
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
757
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51
How do tourists' memorable local gastronomy experiences and their personal gastronomic traits influence destination loyalty? : a fuzzy set approach
Badu-Baiden, Frank
;
Correia, Antónia
;
Kim, Seongseop
- In:
Journal of travel and tourism marketing
39
(
2022
)
5
,
pp. 501-515
Persistent link: https://www.econbiz.de/10013483074
Saved in:
52
When festitivity meets heritage site : co-developed experience through the lens of situated cognition
Wen, Huijun
;
Wong, IpKin Anthony
;
Fan, Yulan
;
Leong, …
- In:
Journal of travel and tourism marketing
39
(
2022
)
5
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013483075
Saved in:
53
What drives retailer loyalty? : a meta-analysis of the role of cognitive, affective, and social factors across five decades
Liu-Thompkins, Yuping
;
Khoshghadam, Leila
;
Shoushtari, …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 92-110
Persistent link: https://www.econbiz.de/10013207543
Saved in:
54
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
55
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
56
What drives consumers to shop on mobile devices? : insights from a meta-analysis
Luceri, Beatrice
;
Bijmolt, Tammo H. A.
;
Bellini, Silvia
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 178-196
Persistent link: https://www.econbiz.de/10013207547
Saved in:
57
Communication strategies for multi-tier loyalty programs : the role of progress framing
Zeng, Kevin J.
;
Yu, Irina Y.
;
Yang, Morgan X.
;
Chan, Haksin
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013271589
Saved in:
58
Asymmetric effects of extreme-moderate online reviews in the language-satisfaction relationship
Nicolau, Juan Luis
;
Carlos Villamarín, Pablo de
; …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271638
Saved in:
59
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
60
Shedding light on the dark side of firm lobbying : a customer perspective
Vadakkepatt, Gautham G.
;
Arora, Sandeep
;
Martin, Kelly D.
; …
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10013258851
Saved in:
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