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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of service research : JSR"
~subject:"Markenführung"
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Search: "Customer relationship management"
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Markenführung
Beziehungsmarketing
241
Relationship marketing
241
Consumer behaviour
100
Konsumentenverhalten
100
Customer satisfaction
66
Kundenzufriedenheit
66
Dienstleistungsqualität
63
Service quality
63
Lieferantenmanagement
29
Supplier relationship management
29
Customer value
27
Kundenwert
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16
Viral marketing
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Dienstleistung
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relationship marketing
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Arbeitsverhalten
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Work behaviour
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customer satisfaction
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B-to-B-Marketing
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Kwak, Hyokjin
2
Puzakova, Marina
2
Ahearne, Michael
1
Ahuvia, Aaron
1
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1
Batra, Rajeev
1
Bei, Zhiling
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1
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1
Heitmann, Mark
1
Hoyer, Wayne D.
1
Hu, Ye
1
Huang, Ming-Hui
1
Khamitov, Mansur
1
Krohmer, Harley
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Lam, Son K.
1
Leeflang, Peter
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Journal of marketing
Journal of service research : JSR
Journal of business research : JBR
137
Journal of retailing and consumer services
103
The journal of product & brand management
99
The journal of brand management : an international journal
89
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
29
Asia Pacific journal of marketing and logistics
27
Cogent business & management
27
International journal of internet marketing and advertising : IJIMA
27
Journal of promotion management : innovations in planning and applied research
26
Journal of strategic marketing
26
Marketing intelligence & planning
26
Psychology & marketing
26
SpringerLink / Bücher
26
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
European journal of marketing
13
Journal of marketing communications
13
Journal of the Academy of Marketing Science
13
The journal of services marketing
13
Business horizons
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing analytics : JMA
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of marketing management : MM
11
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ECONIS (ZBW)
16
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1
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
2
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
3
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
4
They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
Saved in:
5
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
6
Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
7
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
8
Managing status : how luxury brands shape class subjectivities in the service encounter
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 67-85
Persistent link: https://www.econbiz.de/10011749861
Saved in:
9
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
10
Service brand relationship quality : hot or cold?
Nyffenegger, Bettina
;
Krohmer, Harley
;
Hoyer, Wayne D.
; …
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10010483436
Saved in:
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