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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"NBER working paper series"
~subject:"Markenimage"
~subject:"Marketingmanagement"
~subject:"Pharmaceuticals"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
~subject:"Social web"
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Markenimage
Marketingmanagement
Pharmaceuticals
Psychology of advertising
Relationship marketing
Social web
Werbung
149
Advertising
118
Internet marketing
111
Online-Marketing
111
Consumer behaviour
91
Konsumentenverhalten
91
Advertising effects
64
Werbewirkung
64
Social Web
53
International marketing
35
Internationales Marketing
35
Marketing management
27
Viral marketing
27
Virales Marketing
27
Beziehungsmarketing
24
Brand management
24
Markenführung
24
Online retailing
23
Online-Handel
23
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22
United States
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E-commerce
20
Electronic Commerce
20
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18
Theory
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Direct marketing
16
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advertising
16
Brand image
15
Fernsehwerbung
15
Television advertising
15
Werbepsychologie
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3
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English
111
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Grewal, Dhruv
4
Palmatier, Robert W.
4
Bleier, Alexander
3
Kumar, V.
3
Lillard, Dean R.
3
Stephen, Andrew T.
3
Brooks, Gillian
2
Dahl, Darren W.
2
Gu, Flora Fang
2
Herhausen, Dennis
2
Janakiraman, Ramkumar
2
Jin, Ginger Zhe
2
Kannan, P. K.
2
Karlan, Dean
2
Leung, Fine F.
2
Moe, Wendy W.
2
Rishika, Rishika
2
Schweidel, David A.
2
Sotgiu, Francesca
2
Srinivasan, Raji
2
Tucker, Catherine
2
Wies, Simone
2
Wilbur, Kenneth C.
2
Agnihotri, Raj
1
Agrawal, Nidhi
1
Alan, Sule
1
Albers, Sönke
1
Almeida, Marcos Inácio Severo de
1
Alpert, Abby
1
Alsan, Marcella
1
Aravindakshan, Ashwin
1
Arunachalam, S.
1
Aspara, Jaakko
1
Athey, Susan
1
Avery, Rosemary
1
Avery, Rosemary J.
1
Babin, Barry J.
1
Ballings, Michel
1
Banerjee, Abhijit V.
1
Bar, Talia
1
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National Bureau of Economic Research
20
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Journal of marketing
Journal of the Academy of Marketing Science
NBER working paper series
Journal of business research : JBR
304
Journal of retailing and consumer services
142
International journal of internet marketing and advertising : IJIMA
138
Journal of marketing communications
114
International journal of advertising : the review of marketing communications
111
Journal of advertising research
100
Psychology & marketing
96
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
88
Industrial marketing management : the international journal for industrial and high-tech firms
85
SpringerLink / Bücher
84
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
81
Journal of advertising : official publication of the American Academy of Advertising
74
The journal of product & brand management
74
International journal of advertising : the quarterly review of marketing communications
71
Journal of promotion management : innovations in planning and applied research
68
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Technological forecasting & social change : an international journal
62
The journal of brand management : an international journal
62
International marketing review
59
International journal of hospitality management
58
Tourism management : research, policies, practice
58
Marketing intelligence & planning
57
International journal of electronic marketing and retailing : IJEMR
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Journal of promotion management : JPM
55
Health marketing quarterly
52
Journal of international marketing
52
Journal of global marketing
51
Business horizons
50
European journal of marketing : EJM
50
Journal of strategic marketing
49
Cogent business & management
48
Journal of internet commerce
48
Information systems research : ISR
46
Journal of management information systems : JMIS
45
International journal of technology marketing : IJTMkt
44
Journal of marketing management : MM
43
Springer eBook Collection
43
Asia Pacific journal of marketing and logistics
42
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ECONIS (ZBW)
111
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1
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
3
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
4
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
5
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
6
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
7
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
8
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
9
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
10
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
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