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~isPartOf:"Journal of marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
~subject:"Purchase decision"
~subject:"word of mouth"
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Search: subject_exact:"Empfehlungsmarketing"
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Purchase decision
word of mouth
Viral marketing
129
Virales Marketing
129
Consumer behaviour
68
Konsumentenverhalten
68
Social Web
53
Social web
53
Internet marketing
40
Online-Marketing
40
Online retailing
18
Online-Handel
18
Beziehungsmarketing
14
Relationship marketing
14
Customer satisfaction
13
Kundenzufriedenheit
13
social media
13
Brand management
11
Markenführung
11
Social network
11
Soziales Netzwerk
11
online reviews
11
Brand image
10
Markenimage
10
Advertising
9
Emotion
9
Werbung
9
Advertising effects
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Dienstleistungsqualität
8
Experiment
8
Service quality
8
Social relations
8
Soziale Beziehungen
8
Werbewirkung
8
word-of-mouth
8
Kaufentscheidung
7
online word of mouth
7
Personality psychology
6
Persönlichkeitspsychologie
6
Artificial intelligence
5
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Ludwig, Stephan
2
Ofek, Elie
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1
Ajorlou, Amir
1
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1
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1
Anlamlier, Eda
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chen, Xingyu
1
Chen, Zoey
1
Choi, Jeonghye
1
Dahl, Darren W.
1
Dunn, Lea H.
1
Fagerstrøm, Asle
1
Fainmesser, Italy P.
1
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1
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1
Kakhbod, Ali
1
Kamada, Yuichiro
1
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Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Information systems research : ISR
9
Journal of marketing research : JMR
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of marketing research
6
Cogent business & management
5
International journal of internet marketing and advertising : IJIMA
5
The service industries journal
5
Journal of business research : JBR
4
Journal of marketing communications
4
Journal of strategic marketing
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business excellence
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of hospitality marketing & management
3
Journal of promotion management : innovations in planning and applied research
3
Journal of service research : JSR
3
Simon Business School working paper
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
2
Cowles Foundation discussion paper
2
Electronic word of mouth as a promotional technique : new insights from social media
2
Human systems management : HSM
2
IEEE transactions on engineering management : EM
2
International journal of arts management
2
International journal of consumer studies
2
International journal of electronic commerce : IJEC
2
International journal of hospitality management
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of services and operations management
2
International journal of services technology and management
2
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
2
Journal for global business advancement : JGBA
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
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ECONIS (ZBW)
29
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1
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
2
I personally like it : preference for minority endorsement in the early stage of the consumer decision journey
Chen, Xingyu
;
Huang, Minxue
;
Yu, Zhengdong
;
Cai, Wenpei
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1646-1657
Persistent link: https://www.econbiz.de/10014338313
Saved in:
3
Can consumer-posted photos serve as a leading indicator of restaurant survival? : evidence from yelp
Zhang, Mengxia
;
Luo, Lan
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 25-50
Persistent link: https://www.econbiz.de/10014285959
Saved in:
4
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
5
Developing a multi-dimensional product evaluation scale
Tajdini, Saeed
;
Ramirez, Edward
;
Frankwick, Gary L.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
Saved in:
6
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
7
Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda
;
Ulu, Sevincgul
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
Saved in:
8
How marketing perks influence word of mouth
Lisjak, Monika
;
Bonezzi, Andrea
;
Rucker, Derek D.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 128-144
Persistent link: https://www.econbiz.de/10012608737
Saved in:
9
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
10
Featuring mistakes : the persuasive impact of purchase mistakes in online reviews
Reich, Taly
;
Maglio, Sam J.
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10012176431
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