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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
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Search: subject_exact:"Filmbranche"
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Film industry
39
Filmwirtschaft
39
Consumer behaviour
10
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USA
10
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Hennig-Thurau, Thorsten
4
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3
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Henning, Victor
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Journal of marketing
Marketing letters : a journal of research in marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
Journal of cultural economics
53
The journal of media economics
31
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
26
Journal of business research : JBR
17
Journal of travel and tourism marketing
17
NBER working paper series
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Working paper / National Bureau of Economic Research, Inc.
16
NBER Working Paper
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Applied economics letters
14
International journal of arts management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Applied economics
11
Business of bollywood : the changing dimensions
11
Information economics and policy : IEP
10
Journal of media business studies
10
Industry and innovation
9
Journal of the Academy of Marketing Science
9
Creative industries and developing countries : voice, choice and economic growth
8
Journal of promotion management : JPM
8
SpringerLink / Bücher
8
Trade information bulletin
8
Kom / Kommission der Europäischen Gemeinschaften
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7
Business history
6
Economic history working papers / LSE, Economic History Department
6
Economic research
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Harvard business review : HBR
6
International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
6
International journal of industrial organization
6
Journal of global fashion marketing : JGfM
6
Reports and papers on mass communication
6
Review of industrial organization : RIO
6
Schriftenreihe zur Film-, Fernseh- und Multimediaproduktion
6
The journal of law & economics
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Tourism management : research, policies, practice
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ECONIS (ZBW)
39
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1
An investigation of the impact of Black male and female actors on US movies' box-office across countries
Giannetti, Verdiana
;
Chen, Jieke
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 269-291
Persistent link: https://www.econbiz.de/10014333930
Saved in:
2
Hollywood caught in two worlds? : the impact of the Bechdel test on the international box office performance of cinematic films
Valentowitsch, Johann
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10014333935
Saved in:
3
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
4
Sentiment deviations in responses to movie trailers across social media platforms
Hu, Ye
;
Chen, Ming
;
Hui, Sam
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10014334068
Saved in:
5
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
6
Digitization and flexibility : evidence from the South Korean movie market
Yang, Joonhyuk
;
Anderson, Eric T.
;
Gordon, Brett R.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 821-843
Persistent link: https://www.econbiz.de/10012668038
Saved in:
7
Do spoilers really spoil? : using topic modeling to measure the effect of spoiler reviews on box office revenue
Ryoo, Jun Hyun
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 70-88
Persistent link: https://www.econbiz.de/10012485583
Saved in:
8
Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe
;
Ji, Li
;
Liu, Yong
;
Sun, Qi
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
Saved in:
9
Frontiers : in-consumption social listening with moment-to-moment unstructured data : the case of movie appreciation and live comments
Zhang, Qiang
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 285-295
Persistent link: https://www.econbiz.de/10012212445
Saved in:
10
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
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