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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Viral marketing"
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Viral marketing
Consumer behaviour
1,037
Konsumentenverhalten
1,037
Brand management
604
Markenführung
604
Brand image
503
Markenimage
503
Brand
385
Markenartikel
381
Beziehungsmarketing
231
Relationship marketing
231
Social Web
125
Social web
125
Internet marketing
105
Online-Marketing
105
Luxury goods
89
Luxusgüter
89
Advertising effects
80
Werbewirkung
80
Emotion
79
Marketing management
73
Marketingmanagement
72
Virales Marketing
60
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58
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Wallace, Elaine
3
Ngo, Liem Viet
2
Tran Ha Minh Quan
2
Adams, Frank G.
1
Ahuvia, Aaron C.
1
Allard, Thomas
1
Amelia, Maria Veronica
1
An, Jake
1
Apostolopoulou, Artemisia
1
Augusto, Mário Gomes
1
Ballings, Michel
1
Barrot, Christian
1
Becker, Jan U.
1
Beise-Zee, Rian
1
Bonezzi, Andrea
1
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1
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1
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1
Brunner, Christian Boris
1
Buil, Isabel
1
Carlson, Kurt
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chen, Ching-fu
1
Chen, Zoey
1
Cheng, Julian Ming Sung
1
Cicek, Mesut
1
Dahl, Darren W.
1
Dang Huu Phuc
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De Chernatony, Leslie
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De Maeyer, Peter
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Dennhardt, Severin
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Diem Khac Xuan Do
1
Ding, MengQi
1
Dost, Florian
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Dunn, Lea H.
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Dwivedi, Yogesh Kumar
1
Dávalos, Jorge
1
Díaz García, Estrella
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Journal of marketing
The journal of brand management : an international journal
The journal of product & brand management
Journal of business research : JBR
126
Journal of retailing and consumer services
102
International journal of hospitality management
66
International journal of internet marketing and advertising : IJIMA
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of marketing communications
34
Psychology & marketing
34
Tourism management : research, policies, practice
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
International journal of contemporary hospitality management
29
Journal of hospitality marketing & management
29
Cogent business & management
27
Journal of travel and tourism marketing
27
Electronic commerce research
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Information systems research : ISR
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Journal of internet commerce
23
European journal of marketing : EJM
21
Journal of management information systems : JMIS
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of electronic commerce research : JECR
20
The journal of services marketing
20
Asia Pacific journal of marketing and logistics
19
International journal of consumer studies
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
Marketing letters : a journal of research in marketing
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
International journal of advertising : the review of marketing communications
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
International journal of technology marketing : IJTMkt
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of marketing research : JMR
15
Journal of strategic marketing
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of electronic commerce : IJEC
14
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ECONIS (ZBW)
60
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
3
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
4
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
5
A mechanism for employees' brand citizenship behavior (BCB) and negative word-of-mouth (NWOM) : the divergent moderating effects of horizontal collectivism
Lee, Sang Bong
;
Liu, Shih Hao
;
Maertz, Carl P.
;
Singh, …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1123-1138
Persistent link: https://www.econbiz.de/10014334407
Saved in:
6
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
7
The subsequent effects of negative emotions : from brand hate to anti-brand consumption behavior under moderating mechanisms
Rahimah, Anni
;
Dang Huu Phuc
;
Nguyen, Tessa Tien
; …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 618-631
Persistent link: https://www.econbiz.de/10014281359
Saved in:
8
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
9
A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang
;
Le Thanh Tung
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
Saved in:
10
The impact of COVID-19 on online product reviews
Kutlubay, Omer Cem
;
Cicek, Mesut
;
Yayla, Serdar
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013552929
Saved in:
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