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~isPartOf:"Journal of marketing"
~subject:"Filmwirtschaft"
~subject:"Social relations"
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Search: subject_exact:"Soziale Internetplattform"
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Filmwirtschaft
Social relations
Social Web
62
Social web
62
Consumer behaviour
30
Internet marketing
30
Konsumentenverhalten
30
Online-Marketing
30
Viral marketing
22
Virales Marketing
22
social media
18
Brand management
15
Markenführung
15
Beziehungsmarketing
14
Relationship marketing
14
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Online-Handel
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user-generated content
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word of mouth
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Markenartikel
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influencer marketing
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Lu, Shijie
2
Wang, Xin
2
Bergey, Paul K.
1
Ding, MengQi
1
Ferraro, Rosellina
1
Hamilton, Ryan
1
Haws, Kelly L.
1
Hennig-Thurau, Thorsten
1
Houston, Mark B.
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Iacobucci, Dawn
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Janakiraman, Ramkumar
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Kim, Eunsoo
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Kupfer, Ann-Kristin
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Kübler, Raoul
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Moon, Sangkil
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Park, Eunho
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1
Rishika, Rishika
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Ryoo, Jun Hyun
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Sridhar, Shrihari
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Srinivasan, Raji
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Yoo, Byungjoon
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Journal of marketing
Journal of business research : JBR
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
Technological forecasting & social change : an international journal
15
Journal of management information systems : JMIS
12
Journal of retailing and consumer services
12
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Information systems research : ISR
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Management information systems : mis quarterly
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Asia Pacific journal of marketing and logistics
7
CESifo working papers
7
International journal of hospitality management
7
International journal of internet marketing and advertising : IJIMA
7
Journal of electronic commerce research : JECR
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Electronic commerce research
6
Cogent business & management
5
International journal of electronic commerce : IJEC
5
Journal of service management
5
Journal of the Academy of Marketing Science
5
MIS quarterly
5
NBER working paper series
5
Working paper / National Bureau of Economic Research, Inc.
5
EERI research paper series
4
International journal of business communication : IJBC ; a publication of the Association of Business Communication
4
International journal of business information systems : IJBIS
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of internet commerce
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
NBER Working Paper
4
Tourism management : research, policies, practice
4
Working paper
4
Discussion paper
3
Discussion papers / CEPR
3
Electronic commerce research and applications
3
Handbook of social media management : value chain and business models in changing media markets
3
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ECONIS (ZBW)
7
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7
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1
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
2
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
3
Do spoilers really spoil? : using topic modeling to measure the effect of spoiler reviews on box office revenue
Ryoo, Jun Hyun
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 70-88
Persistent link: https://www.econbiz.de/10012485583
Saved in:
4
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
5
Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
Saved in:
6
Social influence effects in online product ratings
Sridhar, Shrihari
;
Srinivasan, Raji
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 70-88
Persistent link: https://www.econbiz.de/10009782919
Saved in:
7
Dynamic effects among movie ratings, movie revenues, and viewer satisfaction
Moon, Sangkil
;
Bergey, Paul K.
;
Iacobucci, Dawn
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 108-121
Persistent link: https://www.econbiz.de/10003940589
Saved in:
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