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~isPartOf:"Journal of marketing"
~subject:"Social network"
~subject:"Social relations"
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Search: subject_exact:"Soziale Internetplattform"
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Social network
Social relations
Social Web
62
Social web
62
Consumer behaviour
30
Internet marketing
30
Konsumentenverhalten
30
Online-Marketing
30
Viral marketing
22
Virales Marketing
22
social media
18
Brand management
15
Markenführung
15
Beziehungsmarketing
14
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14
Online retailing
10
Online-Handel
10
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7
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Soziales Netzwerk
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user-generated content
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Electronic Commerce
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word of mouth
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Markenartikel
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influencer marketing
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Ahearne, Michael
1
Arnould, Eric J.
1
Bhattacharyya, Siddhartha
1
Brooks, Gillian
1
Ferraro, Rosellina
1
Hamilton, Ryan
1
Haws, Kelly L.
1
Hayati, Babak
1
Houston, Mark B.
1
Hughes, Christian
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Jamal, Zainab
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Janakiraman, Ramkumar
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Kraus, Florian
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Lam, Son K.
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Malhotra, Pankhuri
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Mukhopadhyay, Anirban
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Park, Eunho
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Peres, Renana
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Rishika, Rishika
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Schau, Hope Jensen
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Sridhar, Shrihari
1
Srinivasan, Raji
1
Stephen, Andrew T.
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Swaminathan, Vanitha
1
Trusov, Michael
1
Van Den Bulte, Christophe
1
Yoo, Byungjoon
1
Zhang, Yuchi
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Journal of marketing
Journal of business research : JBR
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
62
Technological forecasting & social change : an international journal
57
Journal of management information systems : JMIS
28
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Information systems research : ISR
24
Journal of retailing and consumer services
24
International journal of business information systems : IJBIS
22
Electronic commerce research
21
Management information systems : mis quarterly
20
International journal of internet marketing and advertising : IJIMA
17
Journal of organizational computing and electronic commerce
16
Electronic commerce research and applications
15
International journal of hospitality management
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Cogent business & management
14
International journal of networking and virtual organisations : IJNVO
14
MIS quarterly
13
Journal of electronic commerce research : JECR
12
Journal of internet commerce
12
Journal of marketing communications
12
Working paper
12
CESifo working papers
11
Computational & mathematical organization theory
11
International journal of electronic commerce : IJEC
11
Journal of marketing management : MM
11
Tourism management : research, policies, practice
11
Journal of marketing research : JMR
10
Asia Pacific journal of marketing and logistics
9
Business horizons
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of global information management
9
Decision support systems : DSS ; the international journal
8
Discussion papers / CEPR
8
Electronic markets : the international journal on networked business
8
Human systems management : HSM
8
IEEE transactions on engineering management : EM
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ECONIS (ZBW)
9
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9
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1
Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri
;
Bhattacharyya, Siddhartha
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
Saved in:
2
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
3
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
4
Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
Saved in:
5
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
Saved in:
6
When to take or forgo new product exclusivity : balancing protection from competition against word-of-mouth spillover
Peres, Renana
;
Van Den Bulte, Christophe
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010345569
Saved in:
7
Intrafunctional competitive intelligence and sales performance : a social network perspective
Ahearne, Michael
;
Lam, Son K.
;
Hayati, Babak
;
Kraus, Florian
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 37-56
Persistent link: https://www.econbiz.de/10009793102
Saved in:
8
Social influence effects in online product ratings
Sridhar, Shrihari
;
Srinivasan, Raji
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 70-88
Persistent link: https://www.econbiz.de/10009782919
Saved in:
9
How brand community practices create value
Schau, Hope Jensen
;
Muñiz, Albert M.
;
Arnould, Eric J.
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 30-51
Persistent link: https://www.econbiz.de/10003875403
Saved in:
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