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Consumer behaviour
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1969-2008
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Advertising
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Algorithm
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Beziehungsmarketing
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Srinivasan, Raji
16
Lilien, Gary L.
4
Sridhar, Shrihari
4
Ramani, Nandini
2
Rangaswamy, Arvind
2
Becerril-Arreola, Rafael
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Deng, Xiaoyan
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Kim, Minchung
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Lilien, Gary L
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Mallapragada, Girish
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Mcalister, Leigh
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Moorman, Christine
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Rangaswamt, Arvind
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Sarial-Abi, Gülen
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Journal of marketing
Journal of the Academy of Marketing Science
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of retailing
2
Journal of service research : JSR
2
Australasian marketing journal
1
Decision sciences : DS
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of research on customer equity in marketing
1
Handbook of research on new product development
1
Journal of Product Innovation Management
1
Journal of empirical finance
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Legends in marketing
1
Management Science
1
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Letters
1
Marketing letters : a journal of research in marketing
1
McCombs Research Paper Series
1
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
1
Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
1
Strategies and organizations in transition
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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1
When algorithms fail : consumers' responses to brand harm crises caused by algorithm errors
Srinivasan, Raji
;
Sarial-Abi, Gülen
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 74-91
Persistent link: https://www.econbiz.de/10012608717
Saved in:
2
With power comes responsibility : how powerful marketing departments can help prevent myopic management
Srinivasan, Raji
;
Ramani, Nandini
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 108-125
Persistent link: https://www.econbiz.de/10012176004
Saved in:
3
Effects of liberalization on incumbent firms' marketing-mix responses and performance : evidence from a quasi-experiment
Ramani, Nandini
;
Srinivasan, Raji
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 97-114
Persistent link: https://www.econbiz.de/10012176146
Saved in:
4
Corporate board interlocks and new product introductions
Srinivasan, Raji
;
Wuyts, Stefan
;
Mallapragada, Girish
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 132-148
Persistent link: https://www.econbiz.de/10011804110
Saved in:
5
Service satisfaction-market share relationships in partnered hybrid offerings
Becerril-Arreola, Rafael
;
Zhou, Chen
;
Srinivasan, Raji
; …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 86-103
Persistent link: https://www.econbiz.de/10011749865
Saved in:
6
When do transparent packages increase (or decrease) food consumption?
Deng, Xiaoyan
;
Srinivasan, Raji
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009782066
Saved in:
7
Social influence effects in online product ratings
Sridhar, Shrihari
;
Srinivasan, Raji
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 70-88
Persistent link: https://www.econbiz.de/10009782919
Saved in:
8
Social Influence Effects in Online Product Ratings
Sridhar, Shrihari
;
Srinivasan, Raji
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 70-89
Persistent link: https://www.econbiz.de/10010018715
Saved in:
9
Should firms spend more on research and development and advertising during recessions?
Srinivasan, Raji
;
Lilien, Gary L.
;
Sridhar, Shrihari
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 49-65
Persistent link: https://www.econbiz.de/10009160719
Saved in:
10
Should Firms Spend More on Research and Development and Advertising During Recessions?
Srinivasan, Raji
;
Lilien, Gary L
;
Sridhar, Shrihari
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 49-66
Persistent link: https://www.econbiz.de/10008999336
Saved in:
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