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Beziehungsmarketing
124
Relationship marketing
124
Consumer behaviour
72
Konsumentenverhalten
72
Customer satisfaction
51
Kundenzufriedenheit
51
Customer value
26
Kundenwert
26
Lieferantenmanagement
26
Supplier relationship management
26
Dienstleistungsqualität
23
Service quality
23
Customer integration
21
Kundenintegration
21
Brand management
19
Markenführung
19
Social Web
19
Social web
19
B-to-B-Marketing
18
Business-to-business marketing
18
USA
18
United States
18
customer satisfaction
16
Salespeople
14
Verkaufspersonal
14
Beschwerdemanagement
12
Complaint management
12
Marketing management
12
Marketingmanagement
12
Viral marketing
12
Virales Marketing
12
Customer service
11
Kundenservice
11
Internet marketing
10
Online-Marketing
10
Portfolio selection
10
Portfolio-Management
10
Brand
9
E-commerce
9
Electronic Commerce
9
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Undetermined
72
Free
7
Type of publication
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Article
201
Type of publication (narrower categories)
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Article in journal
201
Aufsatz in Zeitschrift
201
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
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English
201
Author
All
Kumar, V.
12
Homburg, Christian
11
Palmatier, Robert W.
9
Grewal, Rajdeep
6
Skiera, Bernd
5
Wieseke, Jan
5
Ahearne, Michael
4
Bolton, Ruth N.
4
Dahl, Darren W.
4
Fang, Eric
4
Fornell, Claes
4
Hutt, Michael D.
4
Lilien, Gary L.
4
Tarasi, Crina O.
4
Verhoef, Peter C.
4
Walker, Beth A.
4
Chan, Kimmy Wa
3
Fuchs, Christoph
3
Haws, Kelly L.
3
Houston, Mark B.
3
Hult, G. Tomas M.
3
Lam, Son K.
3
Luo, Xueming
3
Morgeson, Forrest V., III.
3
Neslin, Scott A.
3
Petersen, J. Andrew
3
Ruyter, Ko de
3
Schreier, Martin
3
Umashankar, Nita
3
Voss, Glenn B.
3
Zablah, Alex R.
3
Alavi, Sascha
2
Bharadwaj, Sundar G.
2
Billett, Matthew T.
2
Bleier, Alexander
2
Bornemann, Torsten
2
Brady, Michael K.
2
Dant, Rajiv P.
2
Dong, Beibei
2
Eggert, Andreas
2
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Published in...
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Journal of marketing
Journal of business research : JBR
1,022
Journal of retailing and consumer services
854
International journal of hospitality management
593
Industrial marketing management : the international journal for industrial and high-tech firms
552
SpringerLink / Bücher
530
Journal of Services Marketing
414
The journal of services marketing
366
The service industries journal
347
Tourism management : research, policies, practice
266
International journal of contemporary hospitality management
263
Journal of travel and tourism marketing
260
The journal of business & industrial marketing
254
Journal of the Academy of Marketing Science
252
Journal of hospitality marketing & management
240
Journal of strategic marketing
231
International Journal of Bank Marketing
219
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
218
European Journal of Marketing
217
Psychology & marketing
211
IMF Staff Country Reports
202
Journal of service research : JSR
199
Journal of service management
188
Asia Pacific journal of marketing and logistics
181
Cogent business & management
177
Journal of Consumer Marketing
176
International Journal of Contemporary Hospitality Management
175
International journal of electronic customer relationship management : IJECRM
166
Services marketing quarterly
166
European journal of marketing : EJM
163
Journal of retailing
161
Journal of marketing management : MM
156
Service business
153
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
144
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
144
Journal of Business & Industrial Marketing
142
Strategic Direction
142
International journal of production economics
141
Gabler Edition Wissenschaft
138
Marketing intelligence & planning
138
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Source
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ECONIS (ZBW)
201
Showing
1
-
10
of
201
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date (oldest first)
1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
How physical stores enhance
customer
value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
5
Customer
orientation and financial performance : women in top management teams matter!
Srivastava, Chandra
;
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10014245082
Saved in:
6
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
7
Customer
experience journeys : loyalty loops versus involvement spirals
Siebert, Anton
;
Gopaldas, Ahir
;
Lindridge, Andrew
; …
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10012231616
Saved in:
8
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
9
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
10
Shedding light on the dark side of firm lobbying : a
customer
perspective
Vadakkepatt, Gautham G.
;
Arora, Sandeep
;
Martin, Kelly D.
; …
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10013258851
Saved in:
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