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Vereinigte Staaten
467
Consumer behaviour
290
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175
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124
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124
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110
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110
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98
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81
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24
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22
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19
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19
Heide, Jan B.
17
Luo, Xueming
16
Morgan, Neil A.
16
Srinivasan, Raji
16
Stremersch, Stefan
16
Tellis, Gerard J.
16
Chandy, Rajesh K.
15
Hunt, Shelby D.
15
Kotler, Philip
15
Lehmann, Donald R.
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Mahajan, Vijay
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Wieseke, Jan
15
Bharadwaj, Sundar G.
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Day, George S.
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Kannan, P. K.
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Lilien, Gary L.
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Sridhar, Shrihari
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Ailawadi, Kusum L.
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Houston, Mark B.
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Singh, Jagdip
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Skiera, Bernd
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Journal of marketing
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
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MPRA Paper
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Forbes : business and finance
26,725
IZA Discussion Papers
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Business week / European edition : BW
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Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,143
European journal of operational research : EJOR
22,123
Far Eastern economic review
22,063
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,274
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,720
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,998
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
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14,681
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ECONIS (ZBW)
1,886
OLC EcoSci
951
Showing
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281
Market intelligence dissemination practices
Gebhardt, Gary F.
;
Farrelly, Francis J.
;
Conduit, Jodie
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
Saved in:
282
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
283
Paywalls : monetizing online content
Pattabhiramaiah, Adithya
;
Sriram, S.
;
Manchanda, Puneet
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 19-36
Persistent link: https://www.econbiz.de/10012175882
Saved in:
284
Price promotions and popular events
Keller, Wiebke
;
Deleersnyder, Barbara
;
Gedenk, Karen
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10012175834
Saved in:
285
The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas
;
Shankar, Venkatesh
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
Saved in:
286
Role of ambient temperature in influencing willingness to pay in auctions and negotiations
Sinha, Jayati
;
Bagchi, Rajesh
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 121-138
Persistent link: https://www.econbiz.de/10012176076
Saved in:
287
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
288
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
289
The self-perception connection : why consumers devalue unattractive produce
Grewal, Lauren
;
Hmurovic, Jillian
;
Lamberton, Cait
; …
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 89-107
Persistent link: https://www.econbiz.de/10012175844
Saved in:
290
Selling to barricaded buyers
Chase, Kevin S.
;
Murtha, Brian
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 2-20
Persistent link: https://www.econbiz.de/10012176228
Saved in:
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