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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of retailing"
~subject:"Markenimage"
~subject:"Product management"
~subject:"Wahrnehmung"
~subject:"Ästhetik"
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Markenimage
Product management
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Product design
14
Produktgestaltung
14
Consumer behaviour
11
Konsumentenverhalten
11
Brand image
5
Packaging
5
Verpackung
5
Brand management
4
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Aydınoğlu, Nilüfer Z.
1
Bettels, Jannick
1
Chang, Chiu-Chi Angela
1
Chung, Hwan
1
Cian, Luca
1
Das, Enny
1
Deng, Xiaoyan
1
Grinsven, Bo
1
Haase, Janina
1
Ishii, Hiroaki
1
Krishna, Aradhna
1
Lee, Eunkyu
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Lin, Ying-Ching
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1
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1
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1
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1
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Journal of marketing communications
Journal of retailing
Product experience
26
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
14
International journal of product development : IJPD
13
Psychology & marketing
13
Journal of retailing and consumer services
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
The journal of brand management : an international journal
9
The journal of product & brand management
8
Journal of business research : JBR
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Beiträge zum Produkt-Marketing
5
Journal of marketing research
5
Journal of marketing
4
European journal of marketing : EJM
3
Journal of consumer behaviour : an international research review
3
Journal of fashion marketing and management
3
Marketing letters : a journal of research in marketing
3
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
3
Administrative science quarterly : ASQ
2
Gabler Edition Wissenschaft
2
IW-Analysen : Forschungsberichte aus dem Institut der Deutschen Wirtschaft Köln
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
2
International journal of product lifecycle management : IJPLM
2
International journal of production economics
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of Indian business research
2
Journal of Product & Brand Management
2
Journal of international marketing
2
Journal of management inquiry
2
Journal of marketing theory and practice
2
Journal of service research
2
Journal of travel and tourism marketing
2
Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
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ECONIS (ZBW)
8
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1
Product visuals and consumers' selective exposure : the role of thought generation and cognitive motivation
Ryu, Sann
;
Vargas, Patrick
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012653590
Saved in:
2
Influencing consumer responses to highly aesthetic products : the role of mindsets
Lin, Ying-Ching
;
Chang, Chiu-Chi Angela
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 459-476
Persistent link: https://www.econbiz.de/10013256060
Saved in:
3
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
4
A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Togawa, Taku
;
Park, Jaewoo
;
Ishii, Hiroaki
;
Deng, Xiaoyan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
Saved in:
5
Store brand quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
6
Sensory aspects of package design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
Saved in:
7
Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
8
The accuracy of design-based judgments : a constructivist approach
Orth, Ulrich R.
;
Malkewitz, Keven
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 421-436
Persistent link: https://www.econbiz.de/10009622980
Saved in:
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