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~isPartOf:"Journal of marketing communications"
~isPartOf:"Sport marketing in a global environment : strategic perspectives"
~subject:"Brand management"
~subject:"United States"
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Brand management
United States
Sportmarketing
20
Sports marketing
20
Marketing management
6
Marketingmanagement
6
USA
6
Consumer behaviour
4
Konsumentenverhalten
4
Advertising effects
3
Fitness industry
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Fitness-Wirtschaft
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Football
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Professional sports
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Sport
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Sports
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sponsorship
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2001-2009
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Brasilien
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Benedek, Jonathan J.
1
Cheong, Yunjae
1
Crowther, Philip
1
Donlan, Leah
1
Foster, Danielle C.
1
Johnson, Lauren M.
1
Kennedy, Joseph C .
1
Kim, Andrew
1
Kim, Hyuksoo
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Kim, Kihan
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Lee, Byung-Kwan
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Pedersen, Paul M.
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Sierra, Jeremy J.
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Journal of marketing communications
Sport marketing in a global environment : strategic perspectives
Sport marketing quarterly : preferred journal of the Sport Marketing Association
65
International journal of sport management and marketing : IJSMM
54
International journal of sports marketing & sponsorship
35
Journal of sport management : the official journal of the North American Society of Sport Management
34
Sport management review
31
European Sport management quarterly : ESMQ
26
Journal of strategic marketing
9
Journal of business research : JBR
8
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
The journal of brand management : an international journal
7
Journal of promotion management : JPM
6
Sport, Business and Management : an international journal ; SBM
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
Journal of historical research in marketing
3
Journal of marketing management : MM
3
Journal of sports economics
3
The journal of product & brand management
3
BestMasters
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of revenue management : IJRM
2
Journal of advertising research
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of managerial issues : JMI
2
Journal of marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service theory and practice : JSTP
2
Journal of the Academy of Marketing Science
2
Markenkommunikation und Beziehungsmarketing
2
Marketing : ZFP ; journal of research and management
2
Marketing analysis in sport business : global perspectives
2
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ECONIS (ZBW)
6
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1
Challenges in the marketing of intercollegiate athletics Perspectives of college football marketing directors
Benedek, Jonathan J.
;
Pedersen, Paul M.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 51-69)
.
2022
Persistent link: https://www.econbiz.de/10013475241
Saved in:
2
Analyzing minor league sport markets in the United States : proposing a marketing model
Tiell, Bonnie
;
Foster, Danielle C.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 70-96)
.
2022
Persistent link: https://www.econbiz.de/10013475244
Saved in:
3
Sport fans' defense of the tribal brand : exploring determinants across two continents
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Sport marketing in a global environment : strategic …
,
(pp. 142-160)
.
2022
Persistent link: https://www.econbiz.de/10013475266
Saved in:
4
Significant influence of a major policy on strategic management and marketing : analyzing the effect of Title IX on collegiate athletics
Kennedy, Joseph C .
;
Kim, Andrew
;
Johnson, Lauren M.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 207-218)
.
2022
Persistent link: https://www.econbiz.de/10013475293
Saved in:
5
Leveraging sponsorship to achieve relationship objectives through the creation of "marketing spaces" : an exploratory study
Donlan, Leah
;
Crowther, Philip
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10010390880
Saved in:
6
Information content of super Bowl commercials 2001 -2009
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009627466
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