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~isPartOf:"Journal of marketing communications"
~person:"Abreu, Fernando Antunes de"
~person:"Bergiel, Blaise"
~person:"Kelly, Louise"
~subject:"Competition policy"
~subject:"Online-Marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Online-Marketing
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Abreu, Fernando Antunes de
Bergiel, Blaise
Kelly, Louise
Belanche, Daniel
3
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Lee, Joonghwa
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Journal of marketing communications
Journal of marketing management : MM
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Tourism and hospitality research : the surrey quarterly review
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ECONIS (ZBW)
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Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
2
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
Saved in:
3
Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil
;
Bergiel, Blaise
;
Sethna, Beheruz N.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011852894
Saved in:
4
Investment in online advertising and return on sales : does it pay to outsource the services to an advertising agency?
Porto, Rafael Barreiros
;
Abreu, Fernando Antunes de
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 843-860
Persistent link: https://www.econbiz.de/10012203377
Saved in:
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