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~isPartOf:"Journal of marketing communications"
~subject:"Communication"
~subject:"Customer integration"
~subject:"Soziales Netzwerk"
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Search: subject_exact:"Soziale Medien"
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Communication
Customer integration
Soziales Netzwerk
Social Web
83
Social web
83
Internet marketing
58
Online-Marketing
58
Consumer behaviour
47
Konsumentenverhalten
47
Viral marketing
33
Virales Marketing
33
social media
33
Brand management
21
Markenführung
21
Advertising effects
20
Werbewirkung
20
Beziehungsmarketing
15
Relationship marketing
15
Brand image
14
Markenimage
14
Advertising
10
Social network
8
Werbung
8
Confidence
7
Marketing management
7
Marketingmanagement
7
Vertrauen
7
Brand
6
Facebook
6
Markenartikel
6
Public relations
6
Social media
6
advertising
6
Öffentlichkeitsarbeit
6
Online retailing
5
Online-Handel
5
Personality psychology
5
Persönlichkeitspsychologie
5
eWOM
5
engagement
5
word-of-mouth
5
Crisis management
4
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15
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15
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English
15
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Ahmad, Alaeddin Mohammad Khalaf
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljukhadar, Muhammad
1
Antheunis, Marjolijn L.
1
Buchanan-Oliver, Margo
1
Buttle, Francis A.
1
Dattab, Biplab
1
Dodoo, Naa Amponsah
1
Drennan, Judy
1
Fitzgerald, Emma May
1
Groeger, Lars
1
Güngör, Ayşegül Sağkaya
1
Hammick, Jinhyon Kwon
1
Huynh Thi Xuan Mai
1
Jones, Brian
1
Ju, Ilyoung
1
Kelly, Louise
1
Kerr, Gayle
1
Knoll, Johannes
1
Lew, Zijian
1
Mohd Suki, Norazah
1
Mukherjee, Srabanti
1
Noort, Guda van
1
Norbayah Mohd Suki
1
Obeidat, Ahmad M.
1
Obeidat, Zaid Mohammad Ibrahim
1
Olsen, Svein O.
1
Pang, Augustine
1
Peeroo, Swaleha
1
Poels, Karolien
1
Poirier, Amélie Bériault
1
Proksch, Ramona
1
Samy, Martin
1
Senecal, Sylvain
1
Sengupta, Subhojit
1
Shin, Wonsun
1
Srivastava, Abhinav
1
Sweiss, Nadia
1
Van den Broeck, Evert
1
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Journal of marketing communications
Journal of business research : JBR
111
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
73
Technological forecasting & social change : an international journal
58
Journal of retailing and consumer services
39
Journal of management information systems : JMIS
31
Management science : journal of the Institute for Operations Research and the Management Sciences
28
SpringerLink / Bücher
28
Information systems research : ISR
25
International journal of business information systems : IJBIS
23
International journal of internet marketing and advertising : IJIMA
23
Electronic commerce research
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Corporate communications : an international journal
20
International journal of networking and virtual organisations : IJNVO
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Management information systems : mis quarterly
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
International journal of hospitality management
17
Journal of communication management : an international journal
17
Business horizons
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
The journal of brand management : an international journal
16
Journal of organizational computing and electronic commerce
15
Psychology & marketing
15
Electronic commerce research and applications
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of technology marketing : IJTMkt
14
Journal of electronic commerce research : JECR
14
Journal of internet commerce
14
Journal of marketing management : MM
14
Research
14
Tourism management : research, policies, practice
14
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of strategic marketing
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
MIS quarterly
13
Technology analysis & strategic management
13
The journal of product & brand management
13
Cogent business & management
12
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Source
All
ECONIS (ZBW)
15
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15
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date (oldest first)
1
Winning BOP consumers’ vote using effective political marketing communications within their social networks
Sengupta, Subhojit
;
Mukherjee, Srabanti
;
Dattab, Biplab
; …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 882-907
Persistent link: https://www.econbiz.de/10014529131
Saved in:
2
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
3
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
4
Acquiring travel-related information from mobile social networking services : what factors predict social networking services users' perceived value and trust in Malaysia?
Mohd Suki, Norazah
;
Norbayah Mohd Suki
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 742-760
Persistent link: https://www.econbiz.de/10012314013
Saved in:
5
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
Saved in:
6
Social media mavenism : toward an action-based metric for knowledge dissemination on social networks
Aljukhadar, Muhammad
;
Senecal, Sylvain
;
Poirier, …
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 636-665
Persistent link: https://www.econbiz.de/10012263764
Saved in:
7
Love my selfie : selfies in managing impressions on social networks
Çadırcı, Tuğçe Ozansoy
;
Güngör, Ayşegül Sağkaya
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10012203293
Saved in:
8
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
9
Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication
Pang, Augustine
;
Shin, Wonsun
;
Lew, Zijian
;
Walther, …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10011852913
Saved in:
10
Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel
;
Poels, Karolien
;
Antheunis, Marjolijn L.
; …
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
Saved in:
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