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~isPartOf:"Journal of marketing communications"
~subject:"Communication"
~subject:"Krisenmanagement"
~subject:"Public relations"
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Search: subject:"Öffentlichkeitsarbeit"
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Communication
Krisenmanagement
Public relations
Öffentlichkeitsarbeit
32
Corporate Social Responsibility
15
Corporate social responsibility
15
Corporate reputation
12
Firmenimage
12
Stakeholder
9
Consumer behaviour
8
Konsumentenverhalten
8
Kommunikation
7
Marketing management
7
Marketingmanagement
7
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6
Social web
6
social media
5
CSR communication
4
Corporate culture
4
Internet marketing
4
Online-Marketing
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Unternehmenskultur
4
Advertising
3
Beziehungsmarketing
3
Confidence
3
Crisis management
3
Relationship marketing
3
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3
corporate communication
3
public relations
3
Advertising effects
2
Brand architecture
2
Brand management
2
CSR
2
Großbritannien
2
Internal communication
2
Interne Kommunikation
2
Markenarchitektur
2
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2
Personality psychology
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32
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32
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1
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English
32
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Ferguson, Mary Ann
3
Melewar, T. C.
3
Bang, Nguyen
2
Pang, Augustine
2
Podnar, Klement
2
Shin, Wonsun
2
Song, Baobao
2
Tam, Lisa
2
Akusua Agyapomaa Obeng, Samuela
1
Anani-Bossman, Albert
1
Atkinson, Lucy
1
Bailey, Ainsworth Anthony
1
Bartholmé, Roland H.
1
Basar, Berna
1
Basile, Kelly
1
Biraghi, Silvia
1
Boenigk, Michael
1
Bolhuis, Wendy
1
Borden, Jonathan
1
Bosch, Annette L. M. van den
1
Buchanan-Oliver, Margo
1
Bögel, Paula Maria
1
Chen, Cheng-Hao Steve
1
Cho, Moonhee
1
Colliander, Jonas
1
Dahlén, Micael
1
Dinnie, Keith
1
Einwiller, Sabine A.
1
Elving, Wim J. L.
1
Erlandsson, Susanna
1
Fitzgerald, Emma May
1
Foroudi, Pantea
1
Gambetti, Rossella Chiara
1
Goodlich, Hayley
1
Gregory, Anne
1
Grunig, James E.
1
Hall, Jeffrey A.
1
Han, Sung Ho
1
Ho, Benjamin
1
Japutra, Arnold
1
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Journal of marketing communications
Corporate communications : an international journal
193
Journal of communication management : an international journal
144
Journal of business ethics : JOBE
87
SpringerLink / Bücher
86
Journal of business research : JBR
77
The accounting review : a publication of the American Accounting Association
59
Public Relations : ein Handbuch
52
Corporate social responsibility and environmental management
44
Journal of accounting & economics
44
Corporate reputation review : an international journal
42
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
Handbuch Unternehmenskommunikation
40
International journal of business communication : IJBC ; a publication of the Association of Business Communication
38
The global public relations handbook : theory, research, and practice
38
Journal of communication management
36
Journal of promotion management : JPM
33
Routledge new directions in public relations and communication research
33
Research
31
Exploring public relations
30
Management communication quarterly : an international journal
29
Europäische Hochschulschriften / 5
28
Journal of accounting and public policy
28
Business strategy and the environment
27
Springer eBook Collection
26
The handbook of crisis communication
26
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
25
International journal of business communication : IJBC : a publication of the Association for Business Communication
24
Accounting, auditing & accountability journal
23
New media and public relations
23
Organisationskommunikation
23
PR-Praxis
23
Accounting forum : advancing the interdisciplinary and global connection of accounting research
22
Public Relations
21
European journal of marketing : EJM
20
Journal of business strategy
20
Nonprofit-PR
20
Discussion papers / CEPR
19
Economics letters
19
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
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ECONIS (ZBW)
32
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32
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1
Towards greater integration in media planning : decision-making insights from public relations practitioners
Tam, Lisa
;
Mehta, Amisha
;
Goodlich, Hayley
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
Saved in:
2
The importance of congruence between stakeholder prosocial motivation and CSR attributions : effects on stakeholders' donations and sense-making of prosocial identities
Song, Baobao
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 339-357
Persistent link: https://www.econbiz.de/10014294863
Saved in:
3
How legitimate are corporate social advocacy campaigns? : An examination of the role of legitimacy in stakeholder perceptions of CSA
Zhang, Xiaochen Angela
;
Borden, Jonathan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 123-147
Persistent link: https://www.econbiz.de/10014529286
Saved in:
4
Corporate allies or adversaries : an exploration of the relationship between public relations and marketing among Ghanaian practitioners
Anani-Bossman, Albert
;
Akusua Agyapomaa Obeng, Samuela
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 283-300
Persistent link: https://www.econbiz.de/10014529294
Saved in:
5
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
6
In search of communication excellence : public relations' value, empowerment, and structure in strategic management
Tam, Lisa
;
Kim, Jeong-Nam
;
Grunig, James E.
;
Hall, …
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 183-206
Persistent link: https://www.econbiz.de/10012872755
Saved in:
7
Multiple instances of negative publicity : the role of publicity domain similarity
Basar, Berna
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 591-616
Persistent link: https://www.econbiz.de/10013371054
Saved in:
8
Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
Saved in:
9
The effect of CSR expectancy violation : value from expectancy violation theory and confirmation bias
Park, Sun-Young
;
Cho, Moonhee
;
Kim, Soojin
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 365-388
Persistent link: https://www.econbiz.de/10012515868
Saved in:
10
Effects of message objectivity and focus on green CSR communication : the strategy development for a hotel's green CSR message
Kang, Eun Yeon
;
Atkinson, Lucy
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 229-249
Persistent link: https://www.econbiz.de/10012484046
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