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~isPartOf:"Journal of marketing communications"
~subject:"Eco-label"
~subject:"Environmental consciousness"
~subject:"Indien"
~subject:"Marketing management"
~subject:"Umweltzeichen"
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Search: subject_exact:"Sustainable marketing"
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Eco-label
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Umweltzeichen
Green marketing
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Consumer behaviour
13
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Advertising
7
Advertising effects
7
Umweltbewusstsein
7
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green advertising
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green marketing
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advertising effectiveness
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marketing communications
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Bailey, Ainsworth Anthony
1
Davis, Ingrid
1
Grimmer, Martin
1
Heo, Jun
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Hesse, Andreas
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Khan Md. Raziuddin Taufique
1
Khan, Sania
1
Mishra, Aditya
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Muralidharan, Sidharth
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Rünz, Sofie
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Salim, Ansa
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Stokes, Amy
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Tiamiyu, Mojisola F.
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Turri, Anna M.
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Journal of marketing communications
Journal of business research : JBR
19
Business strategy and the environment
18
International journal of hospitality management
12
Cogent business & management
11
Journal of retailing and consumer services
10
Marketing intelligence & planning
10
Amfiteatru economic : an economic and business research periodical
9
International journal of consumer studies
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
International journal of contemporary hospitality management
7
International journal of green economics : IJGE
7
Journal of business ethics : JOBE
7
Journal of strategic marketing
7
Asia Pacific journal of marketing and logistics
6
Global business review
6
Green consumerism : perspectives, sustainability, and behavior
6
International journal of green economics
6
Journal of Islamic marketing
6
Journal of international consumer marketing
6
Journal of promotion management : JPM
6
Asia-Pacific journal of business administration
5
European research studies
5
Journal of global marketing
5
Journal of travel and tourism marketing
5
Cleaner and responsible consumption
4
International journal of advertising : the review of marketing communications
4
International journal of economic perspectives : IJEP
4
Journal of hospitality marketing & management
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Driving green consumerism through strategic sustainability marketing
3
Green advertising and the reluctant consumer
3
International journal of business competition and growth : IJBCG
3
International journal of management practice : IJMP
3
Journal of Asia Pacific business
3
Journal of Asian finance, economics and business : JAFEB
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Journal of business strategy
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ECONIS (ZBW)
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1
"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign
Hesse, Andreas
;
Rünz, Sofie
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 232-252
Persistent link: https://www.econbiz.de/10013371012
Saved in:
2
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
3
Saudi females' buying behavior of green cosmetics : a pertinent motivational aspect
Khan, Sania
;
Salim, Ansa
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 594-606
Persistent link: https://www.econbiz.de/10012624670
Saved in:
4
Consumer responses toward green advertising : the effects of gender, advertising skepticism, and green motive attribution
Yu, Jason
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 414-433
Persistent link: https://www.econbiz.de/10012203483
Saved in:
5
What triggers young Millennials to purchase eco-friendly products? : the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern
Heo, Jun
;
Muralidharan, Sidharth
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 421-437
Persistent link: https://www.econbiz.de/10012203322
Saved in:
6
Green advertising receptivity : an initial scale development process
Bailey, Ainsworth Anthony
;
Mishra, Aditya
;
Tiamiyu, …
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 327-345
Persistent link: https://www.econbiz.de/10011613179
Saved in:
7
Consumer perceptions of carbon labeling in print advertising : hype or effective communication strategy?
Stokes, Amy
;
Turri, Anna M.
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 300-315
Persistent link: https://www.econbiz.de/10011405893
Saved in:
8
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
9
How (not) to market socially responsible products : a critical research evaluation
Davis, Ingrid
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 136-150
Persistent link: https://www.econbiz.de/10009723419
Saved in:
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