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~isPartOf:"Journal of marketing communications"
~subject:"Markenartikel"
~subject:"Theory"
~subject:"Viral marketing"
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Markenartikel
Theory
Viral marketing
Internet marketing
112
Online-Marketing
112
Consumer behaviour
72
Konsumentenverhalten
72
Social Web
58
Social web
58
Advertising effects
56
Werbewirkung
56
Advertising
40
Werbung
38
Virales Marketing
30
Brand management
26
Markenführung
26
social media
25
Brand image
16
Markenimage
16
Beziehungsmarketing
12
Online retailing
12
Online-Handel
12
Relationship marketing
12
Marketing management
10
Marketingmanagement
10
Confidence
9
Vertrauen
9
advertising
9
Brand
8
Facebook
6
Social media
6
E-commerce
5
Electronic Commerce
5
Social network
5
Soziales Netzwerk
5
Website
5
Cognition
4
Computerspiel
4
Crisis management
4
Emotion
4
Experiment
4
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Article
37
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37
Aufsatz in Zeitschrift
37
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English
37
Author
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Huh, Jisu
2
Kareklas, Ioannis
2
Langaro, Daniela
2
Muehling, Darrel D.
2
Rita, Paulo
2
Weber, T. J.
2
Aljukhadar, Muhammad
1
Allred, Anthony
1
Amos, Clinton
1
Ashley, Christy
1
Balboni, Bernardo
1
Barnes, Nora Ganim
1
Belanche, Daniel
1
Bergiel, Blaise
1
Brunel, Frédéric F.
1
Burkhalter, Janée N.
1
Buttle, Francis A.
1
Carley, Kathleen M.
1
Chen, Chiao-Chieh
1
Chikhalkar, Rekha
1
Chiu, Yu-Ping
1
Coelho, Pedro Simões
1
Dalakas, Vassilis
1
Datta, Biplab
1
Drennan, Judy
1
Eells, Danielle
1
Erkan, Ismail
1
Evans, Chris
1
Flavián Blanco, Carlos
1
Fournier, Susan
1
Gistri, Giacomo
1
Groeger, Lars
1
Ham, Chang-Dae
1
Hazari, Sunil
1
Illescas-Manzano, María D.
1
Jacob, Frank
1
Jacobsen, Stephanie L.
1
Jain, Varsha
1
Karabas, Ismail
1
Kelly, Louise
1
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Journal of marketing communications
Journal of business research : JBR
107
Journal of retailing and consumer services
54
International journal of hospitality management
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of internet marketing and advertising : IJIMA
44
Information systems research : ISR
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
The journal of product & brand management
30
Tourism management : research, policies, practice
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Electronic commerce research
26
International journal of advertising : the review of marketing communications
24
Journal of management information systems : JMIS
24
International journal of electronic marketing and retailing : IJEMR
22
Journal of internet commerce
22
International journal of contemporary hospitality management
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
Journal of electronic commerce research : JECR
19
Journal of hospitality marketing & management
19
Journal of marketing
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Psychology & marketing
19
Journal of promotion management : innovations in planning and applied research
18
The journal of brand management : an international journal
17
International journal of electronic commerce : IJEC
16
International journal of advertising : the quarterly review of marketing communications
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Journal of advertising research
15
Journal of travel and tourism marketing
15
SpringerLink / Bücher
15
Business horizons
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
European journal of marketing : EJM
13
International journal of technology marketing : IJTMkt
13
Cogent business & management
12
International journal of consumer studies
12
Marketing intelligence & planning
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
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ECONIS (ZBW)
37
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1
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
2
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
3
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
4
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
5
An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev
;
Yadav, Neha
;
Chikhalkar, Rekha
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
Saved in:
6
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
7
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
8
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
9
Online review ratings : an analysis of product attributes and competitive environment
Sánchez-Pérez, Manuel
;
Illescas-Manzano, María D.
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 487-505
Persistent link: https://www.econbiz.de/10013371042
Saved in:
10
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
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