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~isPartOf:"Journal of marketing communications"
~subject:"Marketing management"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Marketing management
USA
Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
131
Werbewirkung
131
Advertising
95
Werbung
93
Brand image
73
Brand management
73
Markenführung
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Markenimage
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Internet marketing
72
Online-Marketing
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Marketingmanagement
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advertising
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social media
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purchase intention
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Aufsatz in Zeitschrift
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Youn, Seounmi
2
Agrawal, Shivani
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Alevizou, Panayiota
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Andersen, Sophie Esmann
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Bailey, Ainsworth Anthony
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1
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1
Enslin, Carla
1
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1
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1
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Kaushal, Arun
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1
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1
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Journal of marketing communications
Journal of consumer research : JCR ; an interdisciplinary bimonthly
150
Journal of business research : JBR
133
Journal of retailing and consumer services
115
Psychology & marketing
80
International journal of hospitality management
58
Journal of fashion marketing and management
57
The journal of consumer marketing
51
American journal of agricultural economics
43
Journal of marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
The journal of product & brand management
43
International journal of consumer studies
42
International journal of retail & distribution management
42
Journal of marketing theory and practice
42
Journal of the Academy of Marketing Science
42
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
The American economic review
37
European journal of marketing : EJM
36
Journal of international consumer marketing
36
Asia Pacific journal of marketing and logistics
35
Journal of consumer behaviour : an international research review
34
Journal of marketing management : MM
31
American economic journal : a journal of the American Economic Association
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
The journal of brand management : an international journal
30
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
29
Journal of sport management : the official journal of the North American Society of Sport Management
29
Journal of food products marketing
28
International journal of sport management and marketing : IJSMM
27
Journal of advertising research
26
Journal of retailing
26
Journal of business ethics : JOBE
25
Journal of marketing research : JMR
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Journal of advertising : official publication of the American Academy of Advertising
23
Journal of travel and tourism marketing
23
Applied economics
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Young consumers : insight and ideas for responsible marketers
22
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ECONIS (ZBW)
40
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1
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
2
Introduction to the special issue on marketing communications and sustainability
Sahadev, Sunil
;
Muralidharan, Sidharth
;
Singh, Pallavi
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 227-231
Persistent link: https://www.econbiz.de/10013371011
Saved in:
3
"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign
Hesse, Andreas
;
Rünz, Sofie
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 232-252
Persistent link: https://www.econbiz.de/10013371012
Saved in:
4
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
5
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
6
The customer journey : a proposal of indicators to evaluate integration and customer orientation
Palazón, Mariola
;
López, Manuela
;
Sicilia, María
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 528-559
Persistent link: https://www.econbiz.de/10013371046
Saved in:
7
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
8
Can US advertising students recognize an ad in editorial's clothing (native advertising)? : a partial replication of the Stanford "Evaluating information" test
Kendrick, Alice
;
Fullerton, Jami A.
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 207-228
Persistent link: https://www.econbiz.de/10012424774
Saved in:
9
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
10
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
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