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~isPartOf:"Journal of marketing communications"
~subject:"Online-Handel"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Online-Handel
Social Web
83
Social web
83
Internet marketing
63
Online-Marketing
63
Consumer behaviour
55
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55
Viral marketing
33
Virales Marketing
33
social media
33
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26
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26
Brand management
23
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Beziehungsmarketing
15
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advertising
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Bergiel, Blaise
1
Erkan, Ismail
1
Evans, Chris
1
Hazari, Sunil
1
Lee, Arturo
1
Logan, Kelty
1
Mathur, Smriti
1
Miller, Jessica
1
Muralidharan, Sidharth
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Sethna, Beheruz N.
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Sung, Yongjun
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Journal of marketing communications
Journal of retailing and consumer services
52
Journal of business research : JBR
45
Journal of management information systems : JMIS
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Information systems research : ISR
28
Technological forecasting & social change : an international journal
24
Electronic commerce research
22
International journal of electronic marketing and retailing : IJEMR
20
International journal of hospitality management
20
International journal of business information systems : IJBIS
18
International journal of internet marketing and advertising : IJIMA
17
Journal of electronic commerce research : JECR
17
International journal of electronic commerce : IJEC
16
Journal of internet commerce
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Electronic commerce research and applications
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
International journal of contemporary hospitality management
11
Journal of marketing
11
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of organizational computing and electronic commerce
9
Tourism management : research, policies, practice
9
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Asia Pacific journal of marketing and logistics
7
International journal of electronic business
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of strategic marketing
7
Journal of travel and tourism marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Electronic markets : the international journal on networked business
6
Global business review
6
International journal of consumer studies
6
International journal of production economics
6
Journal of hospitality marketing & management
6
Journal of marketing research
6
MIS quarterly
6
Management information systems : mis quarterly
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ECONIS (ZBW)
6
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1
Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
Saved in:
2
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
3
Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail
;
Evans, Chris
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
Saved in:
4
And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
5
Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil
;
Bergiel, Blaise
;
Sethna, Beheruz N.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011852894
Saved in:
6
Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth
;
Yoon, Hye Jin
;
Sung, Yongjun
; …
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
Saved in:
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