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~isPartOf:"Journal of marketing communications"
~subject:"Personality psychology"
~type_genre:"Aufsatz in Zeitschrift"
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Personality psychology
Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
131
Werbewirkung
131
Advertising
95
Werbung
93
Brand image
73
Brand management
73
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72
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advertising
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social media
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purchase intention
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Aghakhani, Hamed
1
Bassiouni, Dina H.
1
Bee, Colleen
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Chen, Chih Ping
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Chu, Shu-Chuan
1
Chu, Shu-chuan
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Dalakas, Vassilis
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Deng, Tao
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Dodoo, Naa Amponsah
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1
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Hartley, Phillip
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Lee, Wei-Na
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Mundel, Juan
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Olsen, Svein O.
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Oswald, Laura R.
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Pradhan, Debasis
1
Raggio, Randle D.
1
Sethi, Dhruv
1
Sun, Jie
1
Sung, Yongjun
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Journal of marketing communications
Journal of business research : JBR
110
Journal of retailing and consumer services
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
Psychology & marketing
50
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
International journal of hospitality management
31
Journal of consumer behaviour : an international research review
22
International journal of consumer studies
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
The journal of brand management : an international journal
21
Journal of sport management : the official journal of the North American Society of Sport Management
20
European journal of marketing : EJM
19
Journal of economic psychology : research in economic psychology and behavioral economics
19
The journal of product & brand management
19
Journal of fashion marketing and management
18
Journal of travel and tourism marketing
18
Sport management review
18
Asia Pacific journal of marketing and logistics
17
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Journal of marketing management : MM
16
Journal of marketing research : JMR
16
International journal of advertising : the review of marketing communications
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Tourism management : research, policies, practice
15
Young consumers : insight and ideas for responsible marketers
15
Journal of international consumer marketing
13
Marketing letters : a journal of research in marketing
13
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
13
Marketing theory
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
Journal of consumer research : JCR ; an interdisciplinary journal
11
Journal of marketing theory and practice
11
Journal of strategic marketing
11
Journal of behavioral decision making
10
Journal of consumer marketing
10
European Sport management quarterly : ESMQ
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
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ECONIS (ZBW)
13
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1
The impact of personalization on viral behavior intentions on TikTok : the role of perceived creativity, authenticity, and need for uniqueness
Chu, Shu-Chuan
;
Deng, Tao
;
Mundel, Juan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014529134
Saved in:
2
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
3
Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
Saved in:
4
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
5
Imaginary futures : liminoid advertising and consumer identity
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 269-283
Persistent link: https://www.econbiz.de/10012484048
Saved in:
6
Enhancing digital entertainment through personalization : the evolving role of product placements
Trifts, Valerie
;
Aghakhani, Hamed
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 607-625
Persistent link: https://www.econbiz.de/10012203341
Saved in:
7
The influence of self-concept on ad effectiveness : interation between self-concept and construal levels on effectiveness of advertising
Kim, Dong Hoo
;
Yoo, Jinyoung Jinnie
;
Lee, Wei-Na
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 734-745
Persistent link: https://www.econbiz.de/10011927624
Saved in:
8
Psychological ownership as a crisis management advertising appeal : antecedents, outcomes, and moderators
Hartley, Phillip
;
Sun, Jie
;
Raggio, Randle D.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 632-646
Persistent link: https://www.econbiz.de/10011852905
Saved in:
9
Celebrity endorsement : how celebrity-brand-user personality congruence affects brand attitude and purchase intention
Pradhan, Debasis
;
Duraipandian, Israel
;
Sethi, Dhruv
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
Saved in:
10
Consumer participation in virtual communities : the role of personal values and personality
Huynh Thi Xuan Mai
;
Olsen, Svein O.
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 144-164
Persistent link: https://www.econbiz.de/10011302875
Saved in:
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