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~isPartOf:"Journal of marketing communications"
~subject:"Social Web"
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Search: subject_exact:"Relationship marketing"
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Social Web
Beziehungsmarketing
40
Relationship marketing
40
Consumer behaviour
24
Konsumentenverhalten
24
Social web
15
Brand management
13
Markenführung
13
Brand image
12
Internet marketing
12
Markenimage
12
Online-Marketing
12
Marketing management
11
Marketingmanagement
11
Customer satisfaction
5
Kundenzufriedenheit
5
brand loyalty
5
social media
5
Brand
4
Brand loyalty
4
Communication
4
Confidence
4
Dienstleistungsqualität
4
Kommunikation
4
Markenartikel
4
Markentreue
4
Service quality
4
Vertrauen
4
Advertising effects
3
Customer integration
3
Einzelhandel
3
Kundenintegration
3
Public relations
3
Retail trade
3
Social media
3
Stakeholder
3
Werbewirkung
3
brand trust
3
Öffentlichkeitsarbeit
3
Cause-Related Marketing
2
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Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Baghi, Ilaria
1
Bhardwaj, Neha
1
Bright, Laura F.
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Chatterjee, Sheshadri
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Chaudhuri, Ranjan
1
Chen, Chih Ping
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Coelho, Pedro Simões
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Daugherty, Terry
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Erkkila, Taina
1
Gabrielli, Veronica
1
Hammick, Jinhyon Kwon
1
Ibrahim, Blend
1
Jones, Brian
1
Ju, Ilyoung
1
Lew, Zijian
1
Luoma-aho, Vilma
1
Obeidat, Ahmad M.
1
Obeidat, Zaid Mohammad Ibrahim
1
Pang, Augustine
1
Peeroo, Swaleha
1
Prasad, Shantanu
1
Rita, Paulo
1
Samy, Martin
1
Santos, Zélia Raposo
1
Scheepers, Helana
1
Shin, Wonsun
1
Stockdale, Rosemary
1
Sweiss, Nadia
1
Thrassou, Alkis
1
Turner, Paul
1
Valos, Michael J.
1
Vohra, Anupama
1
Vrontis, Demetris
1
Walther, Joseph B.
1
Zalinska, Aneta
1
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Published in...
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Journal of marketing communications
Journal of business research : JBR
92
Journal of retailing and consumer services
64
Industrial marketing management : the international journal for industrial and high-tech firms
36
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of strategic marketing
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
The journal of brand management : an international journal
23
Business horizons
19
Marketing intelligence & planning
18
Technological forecasting & social change : an international journal
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Journal of the Academy of Marketing Science
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Psychology & marketing
12
Tourism management : research, policies, practice
12
Journal of electronic commerce research : JECR
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
SpringerLink / Bücher
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
9
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ECONIS (ZBW)
15
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1
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
2
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
3
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
4
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
5
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
6
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
7
Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
Saved in:
8
Blogging effects across supplier, retailer, and customer
Prasad, Shantanu
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012424753
Saved in:
9
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
10
From active participation to engagement in online communities : analysing the mediating role of trust and commitment
Vohra, Anupama
;
Bhardwaj, Neha
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 89-114
Persistent link: https://www.econbiz.de/10012203266
Saved in:
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