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~isPartOf:"Journal of marketing communications"
~subject:"Social web"
~subject:"Theorie"
~type:"article"
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Search: subject_exact:"Werbewirkung"
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Social web
Theorie
Advertising effects
185
Werbewirkung
185
Consumer behaviour
130
Konsumentenverhalten
130
Advertising
110
Werbung
108
Internet marketing
56
Online-Marketing
56
Brand management
38
Markenführung
38
Brand image
37
Markenimage
37
advertising
31
Social Web
20
Brand
18
Emotion
18
Markenartikel
18
Marketing management
17
Marketingmanagement
17
Fernsehwerbung
13
Television advertising
13
USA
12
United States
12
Celebrity endorsement
11
Celebrity-Werbung
11
Experiment
11
Perception
11
Wahrnehmung
11
advertising effectiveness
11
social media
11
Cognition
9
Kognition
9
Personality psychology
9
Persönlichkeitspsychologie
9
Viral marketing
9
Virales Marketing
9
brand attitude
9
Green marketing
7
Print advertising
7
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22
Aufsatz in Zeitschrift
22
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English
22
Author
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Drennan, Judy
2
Kelly, Louise
2
Kerr, Gayle
2
Phua, Joe
2
Ahn, Sun Joo
1
Anselmsson, Johan
1
Antheunis, Marjolijn L.
1
Balboni, Bernardo
1
Belanche, Daniel
1
Bright, Laura F.
1
Burkhalter, Janée N.
1
Chen, Chiao-Chieh
1
Chiu, Yu-Ping
1
Colliander, Jonas
1
Dalakas, Vassilis
1
Daugherty, Terry
1
Dodoo, Naa Amponsah
1
Eells, Danielle
1
Erlandsson, Susanna
1
Fazal-e-Hasan, Syed
1
Flavián Blanco, Carlos
1
Gistri, Giacomo
1
Good, Megan C.
1
Huhmann, Bruce A.
1
Kim, Jooyoung
1
Kim, Kyongseok
1
Kim, Soojung
1
King, Karen Whitehill
1
Knoll, Johannes
1
Langaro, Daniela
1
Lee, Joonghwa
1
Lim, Dong Jae
1
Lueck, Jennifer Anette
1
Nai, Alessandro
1
Noort, Guda van
1
Pace, Stefano
1
Poels, Karolien
1
Proksch, Ramona
1
Pérez-Rueda, Alfredo
1
Rita, Paulo
1
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Published in...
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Journal of marketing communications
International journal of advertising : the review of marketing communications
37
International journal of internet marketing and advertising : IJIMA
26
Journal of business research : JBR
24
Journal of promotion management : innovations in planning and applied research
23
Journal of advertising research
20
Journal of retailing and consumer services
17
Marketing : ZFP ; journal of research and management
15
International journal of advertising : the quarterly review of marketing communications
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
International journal of electronic commerce : IJEC
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Psychology & marketing
9
Journal of current issues and research in advertising
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Cogent business & management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of electronic commerce research : JECR
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
American journal of agricultural economics
6
Marketing intelligence & planning
6
The journal of applied business research
5
Information systems research : ISR
4
Journal of internet commerce
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
The journal of product & brand management
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Young consumers : insight and ideas for responsible marketers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Advertising, promotion, and new media
3
European journal of marketing : EJM
3
International advertising and communication : current insights and empirical findings
3
International journal of consumer studies
3
International journal of market research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
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All
ECONIS (ZBW)
22
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22
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1
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
2
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
3
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
4
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
5
Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
6
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
7
Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
8
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
Saved in:
9
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
10
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
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