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~isPartOf:"Journal of marketing communications"
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Internet marketing
112
Online-Marketing
112
Consumer behaviour
96
Konsumentenverhalten
96
Social Web
83
Social web
83
Advertising effects
60
Werbewirkung
60
Advertising
43
Werbung
41
Viral marketing
40
Virales Marketing
40
Brand management
33
Markenführung
33
social media
33
Brand image
19
Markenimage
19
Beziehungsmarketing
17
Marketing management
17
Marketingmanagement
17
Relationship marketing
17
Website
15
Confidence
13
Online retailing
13
Online-Handel
13
Vertrauen
13
advertising
11
Brand
9
Computerspiel
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Internet
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Markenartikel
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Video game
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8
Soziales Netzwerk
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E-commerce
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Electronic Commerce
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7
Corporate Social Responsibility
6
Corporate social responsibility
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Article
158
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158
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158
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English
158
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Antheunis, Marjolijn L.
3
Belanche, Daniel
3
Bellman, Steven
3
Huh, Jisu
3
Kareklas, Ioannis
3
Kim, Soojung
3
Lee, Joonghwa
3
Varan, Duane
3
Casaló, Luis V.
2
Daugherty, Terry
2
Drennan, Judy
2
Flavián Blanco, Carlos
2
Goodrich, Kendall
2
Guinalíu, Miguel
2
Kelly, Louise
2
Kerr, Gayle
2
Langaro, Daniela
2
Muehling, Darrel D.
2
Mukherjee, Srabanti
2
Noort, Guda van
2
Phua, Joe
2
Reijmersdal, Eva A. van
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Schivinski, Bruno
2
Seelig, Michelle I.
2
Shin, Wonsun
2
Varnali, Kaan
2
Weber, T. J.
2
Zhang, Lixuan
2
Abendroth, Lisa J.
1
Abreu, Fernando Antunes de
1
Agopian, G.
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Al-Manasrah, Excimirey
1
Al-Qatawneh, Manar
1
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Published in...
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Journal of marketing communications
Journal of business research : JBR
952
Journal of retailing and consumer services
716
SpringerLink / Bücher
581
Technological forecasting & social change : an international journal
537
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
421
Telecommunications policy : the international journal of digital economy, data sciences and new media
403
NBER working paper series
380
Information systems research : ISR
332
Online Information Review
329
Management science : journal of the Institute for Operations Research and the Management Sciences
325
Electronic commerce research
318
Springer eBook Collection
316
International journal of business information systems : IJBIS
313
Working paper / National Bureau of Economic Research, Inc.
297
International journal of internet marketing and advertising : IJIMA
287
Journal of internet commerce
265
NBER Working Paper
258
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
248
Journal of payments strategy & systems
244
Journal of management information systems : JMIS
239
Information systems and e-business management : ISeB
230
Industrial marketing management : the international journal for industrial and high-tech firms
229
International journal of hospitality management
224
Tourism management : research, policies, practice
224
International journal of electronic marketing and retailing : IJEMR
211
International journal of e-business research : an official publication of the Information Resources Management Association
204
CESifo working papers
203
Electronic commerce research and applications
200
Psychology & marketing
197
Journal of electronic commerce research : JECR
195
International journal of electronic commerce : IJEC
194
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
194
Finance research letters
181
European journal of operational research : EJOR
180
Journal of advertising research
180
International journal of production research
179
Information economics and policy : IEP
173
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
173
Premier reference source
171
Business horizons
169
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ECONIS (ZBW)
158
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91
The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas
;
Erlandsson, Susanna
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
Saved in:
92
Friend-zone with benefits : the parasocial advertising of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
93
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
94
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
95
The role of medium content and ad format congruity in influencing advertising outcomes
Bishop, Melissa M.
;
Brocato, E. Deanne
;
Vijayalakshmi, …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 371-384
Persistent link: https://www.econbiz.de/10011743979
Saved in:
96
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
97
Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
Saved in:
98
Blogging effects across supplier, retailer, and customer
Prasad, Shantanu
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012424753
Saved in:
99
Consumer engagement in sharing brand-related information on social commerce : the roles of culture and experience
Gvili, Yaniv
;
Levy, Shalom
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10012424757
Saved in:
100
Word-of-mouth rhetorics in social media talk
Toder-Alon, Anat
;
Brunel, Frédéric F.
;
Fournier, Susan
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 42-64
Persistent link: https://www.econbiz.de/10010243431
Saved in:
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