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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
203
Konsumentenverhalten
203
Advertising effects
121
Werbewirkung
121
Internet marketing
112
Online-Marketing
112
Brand management
104
Markenführung
104
Marketing management
104
Marketingmanagement
104
Advertising
89
Werbung
87
Social Web
75
Social web
75
Brand image
74
Markenimage
74
Viral marketing
52
Virales Marketing
52
Beziehungsmarketing
40
Relationship marketing
40
Brand
34
Markenartikel
34
social media
31
USA
21
United States
21
advertising
21
Communication
17
Corporate Social Responsibility
17
Corporate social responsibility
17
Kommunikation
17
Public relations
15
Öffentlichkeitsarbeit
15
Emotion
14
Green marketing
14
Öko-Marketing
14
Confidence
13
Online retailing
13
Online-Handel
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Schultz, Don E.
8
Kerr, Gayle
7
Kitchen, Philip J.
6
Bailey, Ainsworth Anthony
4
Fullerton, Jami A.
4
Muehling, Darrel D.
4
Antheunis, Marjolijn L.
3
Belanche, Daniel
3
Bellman, Steven
3
Block, Martin P.
3
Drennan, Judy
3
Goodrich, Kendall
3
Huh, Jisu
3
Kareklas, Ioannis
3
Kendrick, Alice
3
Kim, Soojung
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Neijens, Peter C.
3
Nelson, Michelle R.
3
Varan, Duane
3
Amos, Clinton
2
Anabila, Peter
2
Atkin, Joann L.
2
Biraghi, Silvia
2
Casaló, Luis V.
2
Cheong, Yunjae
2
Dahlén, Micael
2
Daugherty, Terry
2
Ewing, Michael
2
Flavián Blanco, Carlos
2
Grohmann, Bianca
2
Hyllegard, Karen H.
2
Joireman, Jeff
2
Keller, Kevin Lane
2
Kelly, Louise
2
Kim, Dong Hoo
2
Kim, Kihan
2
Kim, Soojin
2
Kimmel, Allan J.
2
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Journal of marketing communications
Journal of business research : JBR
2,365
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,599
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
516
Journal of marketing
514
Journal of travel and tourism marketing
498
Management science : journal of the Institute for Operations Research and the Management Sciences
493
Journal of strategic marketing
491
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
The journal of product & brand management
444
Psychology & marketing
443
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
364
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
347
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
286
Journal of hospitality marketing & management
283
Management Science
274
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ECONIS (ZBW)
372
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81
Integrated
marketing
communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203474
Saved in:
82
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
Saved in:
83
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
84
From active participation to engagement in online communities : analysing the mediating role of trust and commitment
Vohra, Anupama
;
Bhardwaj, Neha
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 89-114
Persistent link: https://www.econbiz.de/10012203266
Saved in:
85
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
86
Is it possible to create a favorable impression of greenness on skin care websites?
Seelig, Michelle I.
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 358-378
Persistent link: https://www.econbiz.de/10014294871
Saved in:
87
Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
88
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
89
Consumer-based brand equity (CBBE) and the role of social media communications : qualitative findings from the Malaysian automotive industry
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 511-534
Persistent link: https://www.econbiz.de/10012203331
Saved in:
90
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
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