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~isPartOf:"Journal of marketing communications"
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Search: subject:"advertainment"
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Advertising
144
Werbung
144
Advertising effects
108
Werbewirkung
108
Consumer behaviour
93
Konsumentenverhalten
93
Internet marketing
38
Online-Marketing
38
advertising
33
Brand management
23
Markenführung
23
Brand image
20
Markenimage
20
Emotion
13
Marketing management
13
Marketingmanagement
13
advertising effectiveness
11
Brand
8
Markenartikel
8
Perception
8
Social Web
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Social web
8
Wahrnehmung
8
Green marketing
7
Öko-Marketing
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Advertising industry
6
Fernsehwerbung
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Target group
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Television advertising
6
USA
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United States
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Werbewirtschaft
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Zielgruppe
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Cognition
5
Computerspiel
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Creativity
5
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Bellman, Steven
3
Fullerton, Jami A.
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Kendrick, Alice
3
Kerr, Gayle
3
Kim, Soojung
3
Pelsmacker, Patrick de
3
Varan, Duane
3
Belanche, Daniel
2
Black, Iain R.
2
Cheong, Yunjae
2
Combs, Justin
2
Dodoo, Naa Amponsah
2
Drennan, Judy
2
Jeong, Se-Hoon
2
Keller, Kevin Lane
2
Kelly, Louise
2
Kim, Dong Hoo
2
Lee, Joonghwa
2
Mostafa, Mohamed M.
2
Mundel, Juan
2
Myers, Jun
2
Robinson, Jennifer A.
2
Segijn, Claire M.
2
Sobh, Rana
2
Torres, Ivonne M.
2
Turnbull, Sarah
2
Um, Nam-Hyun
2
Varnali, Kaan
2
Vijayalakshmi, Akshaya
2
Wheeler, Colin
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Wu, Linwan
2
Yoon, Hye Jin
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Zúñiga, Miguel Ángel
2
Agrawal, Shivani
1
Ahn, Hongmin
1
Al Kurdi, Barween
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Alford, Bruce L.
1
Alhabash, Saleem
1
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Journal of marketing communications
Journal of advertising research
209
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of business research : JBR
158
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
70
Management science : journal of the Institute for Operations Research and the Management Sciences
67
European journal of operational research : EJOR
65
Journal of promotion management : innovations in planning and applied research
64
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
55
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
SpringerLink / Bücher
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
41
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Marketing : ZFP ; journal of research and management
27
Journal of international consumer marketing
26
Applied economics
25
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ECONIS (ZBW)
144
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1
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
2
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
3
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
4
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
5
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
6
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
7
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
8
Investigating the effects of host trust, credibility, and authenticity in podcast advertising
Brinson, Nancy H.
;
Lemon, Laura L.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
Saved in:
9
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
10
Country tourism advertising as a tool of spillover effects on the example of Poland
Kosmaczewska, Joanna
;
Kim, SangJun
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 616-634
Persistent link: https://www.econbiz.de/10014454798
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