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Luxury goods
8
Luxusgüter
8
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
3
Markenführung
3
Brand
2
Brand image
2
Corporate Social Responsibility
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Corporate culture
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India
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Indien
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Argentinien
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Business ethics
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Corporate identity
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Indian consumers
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Jain, Varsha
2
Koronaki, Eirini
2
Schultz, Don E.
2
Ahn, Hongmin
1
Edwards, Steven M.
1
Kang, Eun Yeon
1
Kyrousi, Antigone G.
1
Laforet, Sylvie
1
Lee, Eunsun
1
Mundel, Juan
1
Panigyrakis, George
1
Panopoulos, Anastasios
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Sung, Yoon Hi
1
Youn, Seounmi
1
Yun, TaiWoong
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Zotou, Athina Y.
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Published in...
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Journal of marketing communications
Journal of business research : JBR
173
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
Psychology & marketing
29
The Oxford handbook of luxury business
29
Journal of global fashion marketing : JGfM
27
Journal of international consumer marketing
27
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
20
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of travel and tourism marketing
16
Journal of revenue and pricing management
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Global marketing strategies for the promotion of luxury goods
12
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of hospitality marketing & management
11
Journal of strategic marketing
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
Springer eBook Collection / Business and Management
10
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ECONIS (ZBW)
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1
Luxury and sustainability : the role of message appeals and objectivity on luxury brands' green corporate social responsibility
Kang, Eun Yeon
;
Sung, Yoon Hi
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 291-312
Persistent link: https://www.econbiz.de/10013371016
Saved in:
2
Marketing communication in luxury research : a framework-based literature review and research agenda
Kyrousi, Antigone G.
;
Koronaki, Eirini
;
Zotou, Athina Y.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 560-589
Persistent link: https://www.econbiz.de/10013371047
Saved in:
3
Looking for luxury CSR practices that make more sense : the role of corporate identity and consumer attitude
Panigyrakis, George
;
Panopoulos, Anastasios
;
Koronaki, …
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 666-684
Persistent link: https://www.econbiz.de/10012263768
Saved in:
4
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
5
Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun
;
Edwards, Steven M.
;
Youn, Seounmi
;
Yun, …
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
Saved in:
6
Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
Saved in:
7
Luxury brand advertising in Argentina : changes following import restrictions
Ahn, Hongmin
;
Mundel, Juan
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 291-303
Persistent link: https://www.econbiz.de/10011852966
Saved in:
8
Effects of organisational culture on brand portfolio performance
Laforet, Sylvie
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 92-110
Persistent link: https://www.econbiz.de/10011690161
Saved in:
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