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~isPartOf:"Journal of marketing education : JME"
~isPartOf:"Journal of marketing for higher education"
~isPartOf:"NBER working paper series"
~subject:"Bildungsniveau"
~subject:"Dienstleistungsqualität"
~subject:"Learning"
~type:"article"
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Bildungsniveau
Dienstleistungsqualität
Learning
Students
223
Studierende
223
Higher education institution
87
Hochschule
87
Betriebswirtschaftsstudium
75
Graduate business education
75
Studium
48
University education
48
E-Learning
43
E-learning
43
Curriculum
36
Lehrplan
36
Graduate economics education
32
Wirtschaftsstudium
32
higher education
30
Lernen
27
USA
24
United States
24
undergraduate education
24
Service quality
23
Social Web
22
Social web
22
Beziehungsmarketing
20
Customer satisfaction
20
Kundenzufriedenheit
20
Marketing
20
Relationship marketing
20
marketing education issues
19
Consumer behaviour
18
Konsumentenverhalten
18
learning approaches and issues
18
Internet marketing
16
Online-Marketing
16
experiential learning techniques
16
Brand management
15
Markenführung
15
Business and economics education
13
Wirtschaftspädagogik
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51
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El Alfy, Shahira
2
Gruber, Thorsten
2
Voss, Roediger
2
Abdelmaaboud, Abdelhamid K.
1
Abukari, Abdulai
1
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1
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1
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1
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1
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1
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1
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1
Chad, Paul
1
Chennamaneni, Pavan Rao
1
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1
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1
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1
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1
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Journal of marketing education : JME
Journal of marketing for higher education
NBER working paper series
Economics of education review
93
Journal of education for business
60
Education economics
34
The international journal of management education
27
Journal of accounting education
22
Journal of the Academy of Business Education : JABE
22
Applied economics
17
China economic review : an international journal
17
Labour economics : official journal of the European Association of Labour Economists
15
Applied economics letters
14
Journal of teaching in international business
14
International journal of education economics and development
13
Journal of management education : a publication of the Organizational Behavior Teaching Society
13
Journal of management education : the official publication of the Organizational Behavior Teaching Society
13
The journal of economic education
13
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
13
Advances in accounting education : teaching and curriculum innovations
12
Business education & accreditation : BEA
11
The B.E. journal of economic analysis & policy
11
The journal of economic education : JEE
11
International journal of education economics and development : IJEED
10
International journal of learning and change : IJLC
10
International journal of quality and service sciences
9
Journal of public economics
9
The TQM journal : the international review of organizational improvement
9
Contemporary economic policy : a journal of Western Economic Association International
8
Eastern economic journal
8
International review on public and non-profit marketing
8
Issues in accounting education
8
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
7
Journal of Asian finance, economics and business : JAFEB
7
Journal of economic behavior & organization : JEBO
7
Journal of human resources : JHR
7
International journal of business information systems : IJBIS
6
International journal of services, economics and management
6
Review of economics and development studies
6
Academy of Management learning & education : AMLE
5
Economics letters
5
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ECONIS (ZBW)
51
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1
Selling lemons? : the relationship between learning and teaching information on university programme web pages and future
students
' course satisfaction
Hosein, Anesa
;
Rao, Namrata
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 124-141
Persistent link: https://www.econbiz.de/10014286249
Saved in:
2
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
3
Back to the basics : handwritten journaling, student engagement, and bloom’s learning outcomes
Berezan, Orie
;
Krishen, Anjala S.
;
Garcera, Sara
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10014246065
Saved in:
4
Blended learning in principles of marketing : the effects of student differences on student performance
Cannon, Joseph P.
;
Lohtia, Ritu
;
Paulich, Brianna JeeWon
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10014246070
Saved in:
5
The influence of self-congruence and relationship quality on student educational involvement
Japutra, Arnold
;
Wang, Shasha
;
Li, Ting
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10014286212
Saved in:
6
Student-to-student interactions in marketing education : a critical incident technique-based inquiry into drivers of
students
' (dis)satisfaction
Gnusowski, Marek
;
Schoefer, Klaus
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10013268039
Saved in:
7
The influence of course experience, satisfaction, and loyalty on
students
' word-of-mouth and re-enrolment intentions
Rehman, Mohsin Abdur
;
Woyo, Erisher
;
Akahome, Joy Eghonghon
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013483261
Saved in:
8
Student anxiety, preparation, and learning framework for responding to external crises : the moderating role of self-efficacy as a coping mechanism
Peltier, James
;
Chennamaneni, Pavan Rao
;
Barber, Kenyatta N.
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013473683
Saved in:
9
Don't waste a crisis : COVID-19 and marketing
students
' self-regulated learning in the online environment
Meshram, Kanika
;
Paladino, Angela
;
Cotronei-Baird, …
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 285-307
Persistent link: https://www.econbiz.de/10013473725
Saved in:
10
Differentiated : segmentation for improved learning strategies
Nonis, Sarath A.
;
Hudson, Gail I.
;
Philhours, Melodie J.
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 155-174
Persistent link: https://www.econbiz.de/10012695054
Saved in:
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