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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~language:"mul"
~person:"Bang, Nguyen"
~person:"Cheah, Isaac"
~person:"Paul, Justin"
~subject:"Active brand"
~subject:"Brand personality"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Active brand
Brand personality
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Volatility
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5
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5
Australia
2
Australien
2
Beziehungsmarketing
2
Brand
2
Brand image
2
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Customer integration
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Attitudes towards e-deals
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Bang, Nguyen
Cheah, Isaac
Paul, Justin
Phau, Ian
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Sharma, Piyush
6
Arli, Denni
5
Hollebeek, Linda D.
5
Belk, Russell W.
4
Casidy, Riza
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Chan, Ricky Y. K.
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Khare, Arpita
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Ladeira, Wagner Junior
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Roy, Rajat
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Sivakumaran, Bharadhwaj
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Wang, Bo
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Baier, Daniel
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Botez, Andrei
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Brennan, Ross
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Chatzidakis, Andreas
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Cho, Heetae
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Marketing intelligence & planning
Journal of retailing and consumer services
17
Journal of business research : JBR
10
International journal of consumer studies
5
The marketing review
5
Asia Pacific journal of marketing and logistics
4
International journal of market research
4
Technological forecasting & social change : an international journal
4
Asia-Pacific journal of business administration
3
Business strategy and the environment
3
European management journal
3
Journal of promotion management : JPM
3
Journal of strategic marketing
3
International journal of hospitality management
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Journal of global marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Asian journal of business ethics : AJBE
1
Australasian marketing journal
1
Business process management journal
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Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
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European management review : EMR
1
International business review : the official journal of the European International Business Academy
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International journal of Indian culture and business management
1
International journal of bank marketing
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International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
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International studies of management and organization
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Journal of consumer behaviour
1
Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
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Journal of service theory and practice : JSTP
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Journal of travel and tourism marketing
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ECONIS (ZBW)
9
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1
Consumers' preference for eco-friendly packaged products : pride vs guilt appeal
Shimul, Anwar Sadat
;
Cheah, Isaac
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10014253346
Saved in:
2
Examining guests' experience in luxury hotels : evidence from an emerging market
Shahid, Shadma
;
Paul, Justin
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1278-1306
Persistent link: https://www.econbiz.de/10013466526
Saved in:
3
Consumer-computer interaction and in-store smart technology (IST) in the retail industry : the role of motivation, opportunity, and ability
Roy, Sanjit
;
Balaji, M. S.
;
Bang, Nguyen
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 299-333
Persistent link: https://www.econbiz.de/10012248971
Saved in:
4
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
5
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
6
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
7
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
8
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
9
Attitudes towards environmentally friendly products : the influence of ecoliteracy, interpersonal influence and value orientation
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
29
(
2011
)
5
,
pp. 452-472
Persistent link: https://www.econbiz.de/10009384829
Saved in:
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