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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Management decision : MD"
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Search: subject_exact:"Customer equity"
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Customer value
27
Kundenwert
27
Beziehungsmarketing
13
Relationship marketing
13
Betriebliche Wertschöpfung
7
Marketing management
7
Marketingmanagement
7
Value creation
7
Customer satisfaction
5
Kundenzufriedenheit
5
Consumer behaviour
4
Customer integration
4
Dienstleistungsqualität
4
Konsumentenverhalten
4
Kundenintegration
4
Lieferantenmanagement
4
Service quality
4
Service-Dominant Logic
4
Service-dominant logic
4
Supplier relationship management
4
B-to-B-Marketing
3
Business-to-business marketing
3
Customer service
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Ethiopia
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Accounting
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Markenartikel
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Markenführung
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Marketing
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Marketing theory
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Aufsatz in Zeitschrift
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27
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Cheung, Fung Yi Millissa
2
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Bates, Ken
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1
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1
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1
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1
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1
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1
Cravens, David W.
1
DaSilva, Carlos M.
1
Dickinson-Delaporte, Sonia
1
Dobele, Angela
1
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1
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1
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Koosha, Hamidreza
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Kupiec-Teahan, Beata
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Lambert, Douglas M.
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Le Meunier-FitzHugh, Kenneth
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Journal of marketing management : MM
Management decision : MD
Journal of business research : JBR
89
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
International journal of hospitality management
32
The service industries journal
28
Journal of marketing
27
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Marketing theory
18
The journal of services marketing
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Journal of creating value
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Harvard business review : HBR
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
European management journal
9
International journal of services and operations management
9
The TQM journal : the international review of organizational improvement
9
Harvard-Business-Manager : das Wissen der Besten
8
Journal of business-to-business marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
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ECONIS (ZBW)
27
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21
A robust optimization approach to allocation of marketing budgets
Albadvi, Amir
;
Koosha, Hamidreza
- In:
Management decision : MD
49
(
2011
)
4
,
pp. 601-621
Persistent link: https://www.econbiz.de/10009155501
Saved in:
22
Value proposition as a catalyst for a customer focused innovation
Lindič, Jaka
;
DaSilva, Carlos M.
- In:
Management decision : MD
49
(
2011
)
10
,
pp. 1694-1708
Persistent link: https://www.econbiz.de/10009613026
Saved in:
23
Management framework guiding strategic thinking in rapidly changing markets
Cravens, David W.
;
Piercy, Nigel
;
Baldauf, Artur
- In:
Journal of marketing management : MM
25
(
2009
)
1/2
,
pp. 331-49
Persistent link: https://www.econbiz.de/10003830988
Saved in:
24
Exploring the potential of customer accounting : a synthesis of the accounting and marketing literatures
McManus, Lisa
;
Guilding, Chris
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 771-795
Persistent link: https://www.econbiz.de/10003768195
Saved in:
25
Examining the theoretical influences of customer valuation metrics
Weir, Kenneth
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 797-824
Persistent link: https://www.econbiz.de/10003768200
Saved in:
26
Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability
Gleaves, Robin
;
Burton, Jamie
;
Kitshoff, Jan
;
Bates, Ken
; …
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 825-845
Persistent link: https://www.econbiz.de/10003768225
Saved in:
27
Determining the indirect value of a customer
Ryals, Lynette
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 847-864
Persistent link: https://www.econbiz.de/10003768231
Saved in:
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