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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing intelligence & planning"
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Search: subject_exact:"Marktorientierte Unternehmensführung"
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10
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10
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Journal of marketing management : MM
Marketing intelligence & planning
Lehrbuch
56
SpringerLink / Bücher
17
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16
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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wi - Wirtschaft
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Entrepreneurship marketing : principles and practice of SME marketing
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European journal of marketing : EJM
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Market orientation : transforming food and agribusiness around the customer
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International journal of technology marketing : IJTMkt
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
10
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1
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10
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10
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date (oldest first)
1
Leveraging the human side of the brand using a sense of place : case studies of craft breweries
Hede, Anne-Marie
;
Aleti, Torgeir
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10009733417
Saved in:
2
The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar
;
Hart, Susan
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
Saved in:
3
Extending the theory of metaphor in marketing : the case of the art gallery
Rentschler, Ruth
;
Jogulu, Uma
;
Kershaw, Anne
;
Osborne, …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1464-1485
Persistent link: https://www.econbiz.de/10009701997
Saved in:
4
The application of marketing principles to a social marketing campaign
Henley, Nadine
;
Raffin, Sandrine
;
Caemmerer, Barbara
- In:
Marketing intelligence & planning
29
(
2011
)
7
,
pp. 697-706
Persistent link: https://www.econbiz.de/10009384713
Saved in:
5
From an aggregate to a brand network: a study of the brand portfolio at L'Oréal
Chailan, Claude
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 74-89
Persistent link: https://www.econbiz.de/10003979643
Saved in:
6
The Nigerian movie industry "Nollywood" : a nearly perfect marketing case study
Madichie, Nnamdi O.
- In:
Marketing intelligence & planning
28
(
2010
)
5
,
pp. 625-649
Persistent link: https://www.econbiz.de/10008651749
Saved in:
7
International Committee of the Red Cross : emblems of humanity
Torres, Ann M.
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 223-235
Persistent link: https://www.econbiz.de/10003989410
Saved in:
8
Dancing with macro-boycotters : the case of Arla Foods
Abosag, Ibrahim
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 365-373
Persistent link: https://www.econbiz.de/10003989437
Saved in:
9
Making profit to solve development problems : the case of Telenor AS and the Village Phone Programme in Bangladesh
Rashid, Ahmed T.
;
Rahman, Mizan
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 1049-1060
Persistent link: https://www.econbiz.de/10003902425
Saved in:
10
Beyond matrices and black-box algorithms : setting marketing priorities with marketing strategy conferences
Schilling, Martin S.
;
Schulze-Cleven, Paul J.
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 571-590
Persistent link: https://www.econbiz.de/10003874176
Saved in:
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