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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"B-to-B-Marketing"
~subject:"United States"
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Search: subject:"Markenführung"
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B-to-B-Marketing
United States
Brand management
171
Markenführung
171
Consumer behaviour
103
Konsumentenverhalten
103
Brand image
82
Markenimage
82
Brand
58
Markenartikel
57
Beziehungsmarketing
22
Relationship marketing
22
Social Web
21
Social web
21
Advertising effects
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Werbewirkung
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Business-to-business marketing
16
Marketing management
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Marketingmanagement
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9
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8
Standortmarketing
8
Vertrauen
8
Branding
7
Customer satisfaction
7
Kundenzufriedenheit
7
Lieferantenmanagement
7
Perception
7
Personality psychology
7
Persönlichkeitspsychologie
7
Supplier relationship management
7
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Baumgarth, Carsten
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Griffin, Abbie
2
Lilien, Gary L.
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1
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1
Bayus, Barry L.
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Bian, Dong
1
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1
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1
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1
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1
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1
Dion, Paul
1
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1
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1
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1
Grewal, Rajdeep
1
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1
Jones, Rosalind
1
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1
Kellaris, James J.
1
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1
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1
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1
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1
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1
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1
Rampl, Linn Viktoria
1
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1
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Journal of marketing management : MM
Marketing letters : a journal of research in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
613
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
110
SpringerLink / Bücher
74
Handbook of business-to-business marketing
35
Journal of marketing
34
The journal of brand management : an international journal
34
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
The journal of product & brand management
25
Harvard-Business-Manager : das Wissen der Besten
24
Research
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Harvard business review : HBR
21
European journal of marketing : EJM
20
Gabler Edition Wissenschaft
20
Journal of the Academy of Marketing Science
20
The journal of personal selling & sales management : JPSSM
19
Marketing intelligence & planning
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Journal of marketing theory and practice
16
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Journal of strategic marketing
15
Europäische Hochschulschriften / 5
14
Journal of customer behaviour
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Springer eBook Collection / Business and Economics
14
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of advertising research
12
Journal of business market management : JBM
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
essentials
12
Business horizons
11
Business-to-Business-Marketing
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
11
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ECONIS (ZBW)
24
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1
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
2
Science "fact" and science "fiction"? : homophilous communication in high-technology B2B selling
Dean, Andrew Kristoffer
;
Ellison, Nicholas
;
Wells, …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 764-788
Persistent link: https://www.econbiz.de/10011746390
Saved in:
3
E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian
;
Bian, Dong
;
Zhang, Nan
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
Saved in:
4
Back to basics in the marketing of place : the impact of litter upon place attitudes
Parker, Cathy
;
Roper, Stuart
;
Medway, Dominic
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1090-1112
Persistent link: https://www.econbiz.de/10011405209
Saved in:
5
How organisations generate and use customer insight
Said, Emanuel
;
MacDonald, Emma K.
;
Wilson, Hugh
; …
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1158-1179
Persistent link: https://www.econbiz.de/10011405223
Saved in:
6
How to become an employer of choice : transforming employer brand associations into employer first-choice brands
Rampl, Linn Viktoria
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1486-1504
Persistent link: https://www.econbiz.de/10010433908
Saved in:
7
Strategic network marketing in technology SMEs
Jones, Rosalind
;
Suoranta, Mari
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 671-697
Persistent link: https://www.econbiz.de/10009776454
Saved in:
8
Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda
Griffin, Abbie
;
Josephson, Brett W.
;
Lilien, Gary L.
; …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 323-337
Persistent link: https://www.econbiz.de/10010207200
Saved in:
9
Brand orientation : past, present, and future
Baumgarth, Carsten
;
Merrilees, Bill
;
Urde, Mats
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 973-980
Persistent link: https://www.econbiz.de/10010194424
Saved in:
10
Brand orientation : past, present, and future
Baumgarth, Carsten
(
contributor
)
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 981-1142
Persistent link: https://www.econbiz.de/10010194427
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