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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Psychology & marketing"
~subject:"Brand loyalty"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Brand loyalty
Consumer behaviour
214
Konsumentenverhalten
214
Brand management
213
Markenführung
213
Brand image
197
Markenimage
197
Brand
106
Markenartikel
105
Beziehungsmarketing
52
Relationship marketing
52
Advertising effects
43
Werbewirkung
43
Social Web
38
Social web
38
Personality psychology
27
Persönlichkeitspsychologie
27
USA
26
United States
26
Internet marketing
25
Online-Marketing
25
Brand extension
23
Markentransfer
23
Luxury goods
21
Luxusgüter
21
Marketing management
21
Marketingmanagement
21
Celebrity endorsement
17
Celebrity-Werbung
17
Customer satisfaction
16
Kundenzufriedenheit
16
Emotion
15
Experiment
13
Markentreue
13
branding
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Advertising
12
Viral marketing
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Virales Marketing
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Article in journal
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English
13
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Augusto, Mário Gomes
1
Bartikowski, Boris
1
Dessart, Laurence
1
Eisele, Anita
1
Ekinci, Yuksel
1
Elliott, Richard
1
Fang, Yu-Hui
1
Fastoso, Fernando
1
Hollebeek, Linda D.
1
Huber, Frank
1
Johnson, Allison R.
1
Johnson, Lester W.
1
Kim, Sojung
1
Koronis, Epaminodas
1
Koçak, Akın
1
Kwok, Simon
1
Leckie, Civilai
1
Marshall, Tara C.
1
Meyer, Frederik
1
Neves, Cristiana
1
Nyadzayo, Munyaradzi
1
Pedersen, Per Egil
1
Solem, Birgit Andrine Apenes
1
Thomson, Matthew
1
Torres, Pedro M.
1
Um, Nam-Hyun
1
Uncles, Mark D.
1
Wang, Chao
1
Wang, Siqi
1
Whelan, Jodie
1
Yannopoulou, Natalia
1
Özer, Alper
1
Özer, Mehmet
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Journal of marketing management : MM
Psychology & marketing
Journal of business research : JBR
40
The journal of product & brand management
34
Journal of retailing and consumer services
30
The journal of brand management : an international journal
27
International journal of hospitality management
17
Asia Pacific journal of marketing and logistics
14
European journal of marketing : EJM
14
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
International journal of internet marketing and advertising : IJIMA
8
The IUP journal of brand management : IJBRM
8
Australasian marketing journal
7
Cogent business & management
7
Journal of fashion marketing and management
7
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of hospitality marketing & management
6
Journal of marketing analytics : JMA
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
The service industries journal
6
Global business review
5
International journal of retail and distribution management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing theory and practice
5
The marketing review
5
Business analyst : a refereed journal of Shri Ram College of Commerce
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of Indian culture and business management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
Pakistan journal of commerce and social sciences
4
The journal of consumer marketing
4
African journal of business and economic research : AJBER
3
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ECONIS (ZBW)
13
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13
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date (oldest first)
1
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
2
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
3
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
4
The "little emperor" and the luxury brand : how overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Fastoso, Fernando
;
Bartikowski, Boris
;
Wang, Siqi
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 522-532
Persistent link: https://www.econbiz.de/10011970134
Saved in:
5
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
6
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
7
Determinants for effects of celebrity negative information : when to terminate a relationship with a celebrity endorser in trouble?
Um, Nam-Hyun
;
Kim, Sojung
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 864-874
Persistent link: https://www.econbiz.de/10011595468
Saved in:
8
Beyond the usefulness of branded applications : insights from consumer-brand engagement and self-construal perspectives
Fang, Yu-Hui
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011637205
Saved in:
9
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
10
Relational domain switching : interpersonal insecurity predicts the strength and number of marketplace relationships
Whelan, Jodie
;
Johnson, Allison R.
;
Marshall, Tara C.
; …
- In:
Psychology & marketing
33
(
2016
)
6
,
pp. 465-479
Persistent link: https://www.econbiz.de/10011491952
Saved in:
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