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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Brand management"
~subject:"Marketing management"
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Search: subject:"Markenführung"
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Brand management
Marketing management
Markenführung
160
Consumer behaviour
82
Konsumentenverhalten
82
Brand image
63
Markenimage
63
Brand
44
Markenartikel
42
Social Web
28
Social web
28
Beziehungsmarketing
20
Relationship marketing
20
Marketingmanagement
18
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16
Online-Marketing
16
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KMU
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11
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11
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9
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Branding
8
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8
Lieferantenmanagement
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brand orientation
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161
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Cova, Bernard
4
Abimbola, Temi
3
McDonagh, Pierre
3
Alpert, Frank
2
Baumgarth, Carsten
2
Brownlie, Douglas
2
Dall'Olmo Riley, Francesca
2
Dean, Dianne
2
Gupta, Suraksha
2
Hackley, Christopher E.
2
Hankinson, Graham
2
Hanna, Sonya
2
Harris, Lloyd C.
2
Hewer, Paul
2
Hutchinson, Karise
2
Jamal, Ahmad
2
Kerrigan, Finola
2
Melewar, T. C.
2
Merrilees, Bill
2
Mitchell, Richard
2
Pich, Christopher
2
Preece, Chloe
2
Quinn, Barry
2
Rowley, Jennifer
2
Sarkar, Abhigyan
2
Skinner, Heather
2
Abratt, Russell
1
Al-Marri, Mohammed
1
Aledin, Samil A.
1
Anisimova, Tatiana
1
Anselmsson, Johan
1
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1
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1
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1
Ashton, John K.
1
Athwal, Navdeep
1
Atwal, Glyn
1
Aulōnitēs, Geōrgios I.
1
Aureli, Selena
1
Baca, Granit
1
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Journal of marketing management : MM
Qualitative market research : an international journal
Journal of business research : JBR
585
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
262
Industrial marketing management : the international journal for industrial and high-tech firms
179
European journal of marketing : EJM
126
Psychology & marketing
112
Journal of marketing communications
107
Marketing intelligence & planning
107
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
91
Journal of the Academy of Marketing Science
81
Journal of marketing
80
The journal of business & industrial marketing
77
Springer eBook Collection
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
71
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Cogent business & management
57
Journal of marketing research : JMR
57
Journal of global marketing
56
Research
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
International journal of contemporary hospitality management
53
Business horizons
52
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ECONIS (ZBW)
161
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161
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1
Destination branding through social media : juxtaposition of foreign influencer's narratives and state's presentation on the event of Pakistan Tourism Summit 2019
Nazir, Farhad
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 428-448
Persistent link: https://www.econbiz.de/10014338507
Saved in:
2
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
3
Developing internal marketing strategies for measuring and managing employee-based brand equity
Baca, Granit
;
Reshidi, Nail
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 687-704
Persistent link: https://www.econbiz.de/10014430706
Saved in:
4
Brands in the eye of the storm : navigating political consumerism and boycott calls on social media
Dalakas, Vassilis
;
Melancon, Joanna Phillips
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014230860
Saved in:
5
Discursive interactions shaping online brand communities' social dynamics
Moura Lima, Vitor
;
Pessôa, Luís Alexandre Grubits de Paula
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10014292084
Saved in:
6
Brand ageing : an analysis from a Latin American perspective
Villegas, Juliana
;
Guevara, Ruben
;
Escalante, Juan Esteban
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 20-42
Persistent link: https://www.econbiz.de/10013162189
Saved in:
7
Brand bullying : from stressing to expressing
Kucuk, S. Umit
;
Aledin, Samil A.
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 60-79
Persistent link: https://www.econbiz.de/10013162191
Saved in:
8
How the "invisible diaspora hand" moves brands and places
Cova, Bernard
- In:
Qualitative market research : an international journal
25
(
2022
)
5
,
pp. 585-595
Persistent link: https://www.econbiz.de/10013454965
Saved in:
9
Understanding the different types of UGC participants and social context for fashion brands : insights from social media platforms
Naeem, Muhammad
;
Ozuem, Wilson
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 181-204
Persistent link: https://www.econbiz.de/10013380423
Saved in:
10
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
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