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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Luxusgüter"
~type_genre:"Article in journal"
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Luxusgüter
Consumer behaviour
662
Konsumentenverhalten
662
Brand management
661
Markenführung
661
Brand image
403
Markenimage
403
Brand
319
Markenartikel
316
Beziehungsmarketing
189
Relationship marketing
189
Marketing management
182
Marketingmanagement
182
Social Web
138
Social web
138
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110
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110
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100
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100
Internet marketing
84
Online-Marketing
84
Corporate reputation
80
Firmenimage
80
Luxury goods
78
Emotion
76
Marketing
73
Corporate social responsibility
70
Corporate Social Responsibility
69
Customer satisfaction
64
Kundenzufriedenheit
64
Marketing theory
61
Marketingtheorie
61
Brand architecture
60
Markenarchitektur
59
Advertising effects
57
Werbewirkung
57
Market research
55
Marktforschung
55
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52
Persönlichkeitspsychologie
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Aufsatz in Zeitschrift
78
Collection of articles of several authors
2
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2
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Heine, Klaus
5
Kapferer, Jean-Noël
5
Gutsatz, Michel
4
Powell, Shaun M.
4
Hennigs, Nadine
3
Okonkwo, Uché
3
Valette-Florence, Pierre
3
Wiedmann, Klaus-Peter
3
Atwal, Glyn
2
Barnier, Virginie de
2
Gabrielli, Veronica
2
Grappi, Silvia
2
Hur, Songyee
2
Klarmann, Christiane
2
Michaut-Denizeau, Anne
2
Phau, Ian
2
Roux, Elyette
2
Aboulian, Lucy
1
Adegbite, Emmanuel
1
Aliyev, Farhad
1
Amaral, Nelson Borges
1
Arnould, Eric J.
1
Athwal, Navdeep
1
Baghi, Ilaria
1
Bastien, Vincent
1
Behrens, Stefan
1
Belk, Russell W.
1
Bernal, Pedro Mir
1
Borgerson, Janet
1
Bravo, Rafael
1
Brunetti, Federico
1
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1
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1
Cailleux, Hugues
1
Calvert, Gemma
1
Carrigan, Marylyn
1
Chen, Annie Huiling
1
Chen, Huan
1
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1
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1
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Journal of marketing management : MM
The journal of brand management : an international journal
Journal of business research : JBR
173
Journal of retailing and consumer services
85
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
Psychology & marketing
28
Journal of global fashion marketing : JGfM
27
Journal of international consumer marketing
27
International marketing review
19
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of travel and tourism marketing
16
Journal of revenue and pricing management
15
Transportation research / E : an international journal
14
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
International journal of wine business research : IJWBR
11
Journal of hospitality marketing & management
11
Journal of strategic marketing
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Strategic change
10
The IUP journal of brand management : IJBRM
10
Tourism management perspectives : TMP
10
Cogent business & management
9
European journal of marketing
9
Journal of consumer behaviour
9
Journal of retailing
9
The journal of consumer marketing
9
Tourism management : research, policies, practice
9
Journal of marketing
8
Journal of marketing communications
8
Qualitative market research : an international journal
8
Business horizons
7
International journal of retail and distribution management
7
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ECONIS (ZBW)
78
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31
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40
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78
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31
Luxury brands do not glitter equally for everyone
Aliyev, Farhad
;
Ürkmez, Taylan
;
Wagner, Ralf
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 337-350
Persistent link: https://www.econbiz.de/10011885032
Saved in:
32
Personality-driven luxury brand management
Heine, Klaus
;
Atwal, Glyn
;
Crener-Ricard, Sandrine
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 474-487
Persistent link: https://www.econbiz.de/10011919451
Saved in:
33
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
34
Special issue: luxury brand-building
Gutsatz, Michel
(
ed.
);
Heine, Klaus
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011919405
Saved in:
35
Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun
;
Hur, Songyee
;
Watkins, Brandi
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
Saved in:
36
Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan
;
Wang, Ye
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
Saved in:
37
Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names
Pathak, Abhishek
;
Calvert, Gemma
;
Velasco, Carlos
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 522-545
Persistent link: https://www.econbiz.de/10011771416
Saved in:
38
The influence of rituals on luxury product consumption : implications for brands
Cowan, Kirsten
;
Spielmann, Nathalie
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 391-404
Persistent link: https://www.econbiz.de/10011799021
Saved in:
39
Journal of brand management : year end review 2017
Powell, Shaun M.
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 509-515
Persistent link: https://www.econbiz.de/10011771414
Saved in:
40
Narrow, powerful, and public : the influence of brand breadth in the luxury market
Kim, Youngseon
;
Wingate, Nikki
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 453-466
Persistent link: https://www.econbiz.de/10011799041
Saved in:
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