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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Zeszyty naukowe"
~subject:"Marketingtheorie"
~subject:"Structural change"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Marketingtheorie
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Marketing
18
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Academy of Marketing
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Journal of marketing management : MM
Zeszyty naukowe
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
Legends in marketing
7
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
7
Major theoretical debates and contemporary issues in marketing theory
6
The impact of theory on representations of the consumer and the marketing organisation
6
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
5
Proceedings series / American Marketing Association
5
Handbook of qualitative research methods in marketing
3
History of marketing thought ; Volume 3
3
Marketing intelligence & planning
3
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
3
(Partei-)Politik im Zeichen des Marketing : [...parteienwissenschaftliches Symposion des Instituts für Deutsches und Europäisches Parteienrecht und Parteienforschung ..., das am 18. und 19. April 2008 in Düsseldorf .. stattfand]
2
AMA educators' proceedings
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Changing the course of marketing : alternative paradigms for widening marketing theory
2
Critical marketing : defining the field
2
Edward Elgar E-Book Archive
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Elgar original reference
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Fundamentals of marketing research ; Vol. 6
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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SAGE library in marketing
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The Oxford handbook of critical management studies
2
The development of critical perspectives in marketing
2
The journal of business & industrial marketing
2
The marketing book
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Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in advertising research
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Advances in business marketing and purchasing
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Advertising in new formats and media : current research and implications for marketers
1
Approaches to semiotics
1
Beliefs forming (in) market relationships
1
Brand research : [an outcome of the second International Conference on Brand Management]
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Contemplating corporate marketing, identity and communication
1
Contemporary issues in marketing : principles and practice
1
Continuing to broaden the marketing concept : making the world a better place
1
Developing digital marketing : relationship perspectives
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ECONIS (ZBW)
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1
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
2
Special issue: Academy of Marketing Annual Conference 2015 : the magic of Marketing
O'Malley, Lisa
(
ed.
);
Lichrou, Maria
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011595539
Saved in:
3
Special issue: Academy of Marketing Conference 2014 : Marketing dimensions ; people, places and spaces
Robson, Julie
(
contributor
)
-
Academy of Marketing
-
2015
Persistent link: https://www.econbiz.de/10011405127
Saved in:
4
Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie
(
contributor
)
-
Academy of Marketing
-
2014
Persistent link: https://www.econbiz.de/10010410835
Saved in:
5
Special issue: Service integration and coordination in a complex world
Aitken, Robert
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009697995
Saved in:
6
Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535388
Saved in:
7
Orientacja rynkowa we współczesnym handlu detalicznym
Borusiak, Barbara
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10013444703
Saved in:
8
Komunikacja rynkowa : skuteczne, narzędzia i obszary zastosowania
Pilarczyk, Bogna
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008648927
Saved in:
9
Komunikacja rynkowa : ewolucja, wyzwania, szanse
Pilarczyk, Bogna
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008648928
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