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~isPartOf:"Journal of marketing research"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing science"
~subject:"Auction theory"
~subject:"Informationsverhalten"
~subject:"Werbung"
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Search: subject_exact:"Suchmaschinentechnik"
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Auction theory
Informationsverhalten
Werbung
Search engine
14
Suchmaschine
14
Internet marketing
11
Online-Marketing
11
Consumer behaviour
7
Konsumentenverhalten
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Long, Fei
2
Chen, Jianqing
1
Despotakis, Stylianos
1
Du, Rex Yuxing
1
Hoban, Paul R.
1
Honka, Elisabeth
1
Humphreys, Ashlee
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Isaac, Mathew S.
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Jerath, Kinshuk
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Liu, De
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Liu, Yunchuan
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Nair, Harikesh
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Ravi, Ramamoorthi
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Sahni, Navdeep S.
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Sárváry, Miklós
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Ursu, Raluca M.
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Wang, Rebecca Jen-Hui
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Whinston, Andrew B.
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Wilbur, Kenneth C.
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Xiong, Xi
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Xu, Linli
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Journal of marketing research
Journal of marketing
Marketing science
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
14
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Information systems research : ISR
7
International review of financial analysis
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
European journal of operational research : EJOR
6
Journal of business research : JBR
6
CESifo working papers
5
Discussion papers / CEPR
5
Electronic commerce research and applications
5
International journal of electronic commerce : IJEC
5
Journal of marketing research : JMR
5
Quantitative marketing and economics : QME
5
International journal of electronic business
4
International journal of industrial organization
4
Working papers / TSE : WP
4
CESifo Working Paper
3
Electronic commerce research
3
Games and economic behavior
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International review of economics & finance : IREF
3
Journal of electronic commerce research : JECR
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
NET Institute Working Paper
3
The economic journal : the journal of the Royal Economic Society
3
CEMMAP working papers / Centre for Microdata Methods and Practice
2
Cogent economics & finance
2
Department of Economics discussion paper series / University of Oxford
2
Discussion paper / Centre for Economic Policy Research
2
ETLA raportit
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Economic modelling
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Economics letters
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Energy economics
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ECONIS (ZBW)
9
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date (oldest first)
1
Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
2
Advertising as information for ranking e-commerce search listings
Yang, Joonhyuk
;
Sahni, Navdeep S.
;
Nair, Harikesh
;
Xiong, Xi
- In:
Marketing science
43
(
2024
)
2
,
pp. 360-377
Persistent link: https://www.econbiz.de/10014529217
Saved in:
3
Search gaps and consumer fatigue
Ursu, Raluca M.
;
Zhang, Qianyun Poppy
;
Honka, Elisabeth
- In:
Marketing science
42
(
2023
)
1
,
pp. 110-136
Persistent link: https://www.econbiz.de/10014317056
Saved in:
4
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
5
First-price auctions in online display advertising
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Sayedi, Amin
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
Saved in:
6
Construal matching in online search : applying text analysis to illuminate the consumer decision journey
Humphreys, Ashlee
;
Isaac, Mathew S.
;
Wang, Rebecca Jen-Hui
- In:
Journal of marketing research
58
(
2021
)
6
,
pp. 1101-1119
Persistent link: https://www.econbiz.de/10012794316
Saved in:
7
A near-optimal bidding strategy for real-time display advertising auctions
Tunuguntla, Srinivas
;
Hoban, Paul R.
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012426501
Saved in:
8
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
9
Auctioning keywords in online search
Chen, Jianqing
;
Liu, De
;
Whinston, Andrew B.
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 125-141
Persistent link: https://www.econbiz.de/10003860872
Saved in:
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