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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Kannan, P. K."
~source:"econis"
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Kannan, P. K.
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Journal of marketing research : JMR
Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The international review of retail, distribution and consumer research
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
International journal of electronic commerce : IJEC
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ECONIS (ZBW)
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1
Competitive effects of front-of-package nutrition labeling adoption on nutritional quality : evidence from facts up front-style labels
Lim, Joon Ho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 3-21
Persistent link: https://www.econbiz.de/10012309675
Saved in:
2
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
3
Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
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4
Attribution strategies and return on keyword investment in paid service advertising
Li, Hongshuang
;
Kannan, P. K.
;
Viswanathan, Siva
;
Pani, …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 831-848
Persistent link: https://www.econbiz.de/10011617411
Saved in:
5
Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang
;
Kannan, P. K.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010349040
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6
Multiformat digital products : how design attributes interact with usage situations to determine choice
Koukova, Nevena T.
;
Kannan, P. K.
;
Kirmani, Amna
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10009507238
Saved in:
7
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
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