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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Kannan, P. K."
~source:"econis"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
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Kannan, P. K.
Kumar, V.
13
Dahl, Darren W.
11
Dhar, Ravi
11
Grewal, Dhruv
9
Haws, Kelly L.
8
Gijsbrechts, Els
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Ailawadi, Kusum L.
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Cheema, Amar
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Du, Rex Yuxing
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Fuchs, Christoph
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Janiszewski, Chris A.
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Jong, Martijn G. de
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LeBoeuf, Robyn A.
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Lichtenstein, Donald R.
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MacInnis, Deborah J.
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Journal of marketing research : JMR
Journal of marketing
The international review of retail, distribution and consumer research
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
International journal of electronic commerce : IJEC
1
Journal of international marketing
1
Journal of marketing research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Competitive effects of front-of-package nutrition labeling adoption on nutritional quality : evidence from facts up front-style labels
Lim, Joon Ho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 3-21
Persistent link: https://www.econbiz.de/10012309675
Saved in:
2
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
3
Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
Saved in:
4
Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang
;
Kannan, P. K.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010349040
Saved in:
5
Multiformat digital products : how design attributes interact with usage situations to determine choice
Koukova, Nevena T.
;
Kannan, P. K.
;
Kirmani, Amna
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10009507238
Saved in:
6
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
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