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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing research"
~isPartOf:"Journal of marketing"
~subject:"Auction theory"
~subject:"Informationsverhalten"
~subject:"Werbung"
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Search: subject_exact:"Suchmaschinentechnik"
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Auction theory
Informationsverhalten
Werbung
Search engine
16
Suchmaschine
16
Internet marketing
14
Online-Marketing
14
Advertising effects
9
Werbewirkung
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Auktionstheorie
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Chen, Jianqing
1
Chen, Yuxin
1
Despotakis, Stylianos
1
Dinner, Isaac M.
1
Du, Rex Yuxing
1
Edelman, Benjamin
1
Fang, Eric
1
Heerde, Harald J. van
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Hoban, Paul R.
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Huang, Minxue
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Wang, Rebecca Jen-Hui
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Journal of marketing research : JMR
Journal of marketing research
Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
14
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Information systems research : ISR
7
International review of financial analysis
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
European journal of operational research : EJOR
6
Journal of business research : JBR
6
CESifo working papers
5
Discussion papers / CEPR
5
Electronic commerce research and applications
5
International journal of electronic commerce : IJEC
5
Quantitative marketing and economics : QME
5
International journal of electronic business
4
International journal of industrial organization
4
Marketing science
4
Working papers / TSE : WP
4
CESifo Working Paper
3
Electronic commerce research
3
Games and economic behavior
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International review of economics & finance : IREF
3
Journal of electronic commerce research : JECR
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
NET Institute Working Paper
3
The economic journal : the journal of the Royal Economic Society
3
Cogent economics & finance
2
Department of Economics discussion paper series / University of Oxford
2
Discussion paper / Centre for Economic Policy Research
2
ETLA raportit
2
Economic modelling
2
Economics letters
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Energy economics
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European journal of marketing : EJM
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ECONIS (ZBW)
10
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1
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10
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10
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date (oldest first)
1
First-price auctions in online display advertising
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Sayedi, Amin
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
Saved in:
2
Construal matching in online search : applying text analysis to illuminate the consumer decision journey
Humphreys, Ashlee
;
Isaac, Mathew S.
;
Wang, Rebecca Jen-Hui
- In:
Journal of marketing research
58
(
2021
)
6
,
pp. 1101-1119
Persistent link: https://www.econbiz.de/10012794316
Saved in:
3
A near-optimal bidding strategy for real-time display advertising auctions
Tunuguntla, Srinivas
;
Hoban, Paul R.
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012426501
Saved in:
4
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
5
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
6
Design of search engine services : channel interdependence in search engine results
Edelman, Benjamin
;
Lai, Zhenyu
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 881-900
Persistent link: https://www.econbiz.de/10011648391
Saved in:
7
Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric
;
Li, Xiaoling
;
Huang, Minxue
;
Palmatier, …
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
Saved in:
8
Consumer click behavior at a search engine : the role of keyword popularity
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 480-486
Persistent link: https://www.econbiz.de/10010399704
Saved in:
9
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
10
Auctioning keywords in online search
Chen, Jianqing
;
Liu, De
;
Whinston, Andrew B.
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 125-141
Persistent link: https://www.econbiz.de/10003860872
Saved in:
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