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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~subject:"Marktforschung"
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Marktforschung
Marketing management
202
Marketingmanagement
202
Consumer behaviour
69
Konsumentenverhalten
69
Beziehungsmarketing
32
Relationship marketing
32
Brand management
30
Markenführung
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Einzelhandel
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Retail trade
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Marketing
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Brand
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Firm performance
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Internet marketing
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Markenartikel
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Market research
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Online-Marketing
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Unternehmenserfolg
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Brand image
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Markenimage
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Lieferantenmanagement
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Strategic management
9
Strategisches Management
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Werbung
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Customer satisfaction
8
Dienstleistungsqualität
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Kumar, Prashant
2
Simkin, Lyndon
2
Abdo, Said Shabban
1
Acito, Frank
1
Agag, Gomaa
1
Agnihotri, Raj
1
Almoraish, Ahmed
1
Anselmsson, Johan
1
Bang, Nguyen
1
Bondesson, Niklas
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Brem, Alexander
1
Carman, James M.
1
Chaib Lababdi, Houyem
1
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1
Dahl, Darren W.
1
Daunt, Kate L.
1
Day, Ralph L.
1
Eid, Riyad
1
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1
Ghodeswar, Bhimrao M.
1
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1
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1
Hammond, Kevin L.
1
Harris, Lloyd C.
1
Hattula, Johannes D.
1
Herzog, Walter
1
Horn, Christian Franz
1
Ivens, Björn
1
Joachimsthaler, Erich A.
1
King, Ceridwyn
1
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Lee, Hanjoon
1
Occhiocupo, Nicoletta
1
Ratten, Vanessa
1
Reinecke, Sven
1
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Journal of marketing research : JMR
Journal of retailing and consumer services
Marketing intelligence & planning
Europäische Hochschulschriften / 5
13
Journal of the Academy of Marketing Science
10
Gabler Edition Wissenschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Review of marketing research
5
SpringerLink / Bücher
5
Entscheidungsunterstützung für ökonomische Probleme
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business economics : JBE
4
Journal of business-to-business marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Springer eBook Collection / Business and Management
4
AMS review : official publication of the Academy of Marketing Science
3
Berichte aus der Betriebswirtschaft
3
DUV : Wirtschaftswissenschaft
3
Die Betriebswirtschaft : DBW
3
Fundamentals of marketing research ; Vol. 1
3
International journal of wine business research : IJWBR
3
Journal of marketing management : MM
3
Journal of strategic marketing
3
Management research review
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
3
Marketing letters : a journal of research in marketing
3
Marketing theory
3
UTB / Management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
2
Beiträge zum Produkt-Marketing
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
European journal of operational research : EJOR
2
Fundamentals of marketing research ; Vol. 6
2
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
2
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ECONIS (ZBW)
16
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1
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
Consumer showrooming : value co-destruction
Daunt, Kate L.
;
Harris, Lloyd C.
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 166-176
Persistent link: https://www.econbiz.de/10011743219
Saved in:
3
State of green marketing research over 25 years (1990-2014) : literature survey and classification
Kumar, Prashant
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 137-158
Persistent link: https://www.econbiz.de/10011459213
Saved in:
4
Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
Saved in:
5
Factors affecting consumers' green product purchase decisions
Kumar, Prashant
;
Ghodeswar, Bhimrao M.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
Saved in:
6
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
7
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
8
Informant characteristics as moderators in higher education research
Hammond, Kevin L.
;
Webster, Robert L.
- In:
Marketing intelligence & planning
32
(
2014
)
4
,
pp. 398-412
Persistent link: https://www.econbiz.de/10010385852
Saved in:
9
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
10
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
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