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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Albers, Sönke"
~person:"Dhar, Ravi"
~person:"Kotler, Philip"
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Consumer behaviour
7
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7
Market research
5
Marktforschung
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Marketing management
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4
Direct marketing
3
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2001-2005
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Albers, Sönke
Dhar, Ravi
Kotler, Philip
Kumar, V.
23
Palmatier, Robert W.
21
Homburg, Christian
16
Grewal, Dhruv
12
Grewal, Rajdeep
10
Morgan, Neil A.
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Inman, J. Jeffrey
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Lam, Son K.
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Journal of marketing research : JMR
Journal of the Academy of Marketing Science
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
13
Legends in marketing
11
Always learning
7
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
7
wi - Wirtschaft
6
Journal of business economics : JBE
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
SpringerLink / Bücher
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Betriebswirtschaftslehre für Technologie und Innovation
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3
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The Prentice-Hall series in marketing
3
The evolution of nonprofit marketing
3
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2
Does marketing need reform? : fresh perspectives on the future
2
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
2
Handbook of business-to-business marketing
2
Harvard business review : HBR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Internet
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Kellogg on marketing : the marketing faculty of the kellog school of management
2
Kommunikation heute und morgen
2
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2
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2
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2
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AMS review : official publication of the Academy of Marketing Science
1
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Arbeitspapiere des Instituts für Betriebswirtschaftslehre der Universität Kiel
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Arbeitspapiere des Instituts für Betriebswirtschaftslehre, CAU Kiel
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
1
Betriebswirtschaftslehre und betriebliche Praxis : Festschrift für Horst Seelbach zum 65. Geburtstag
1
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ECONIS (ZBW)
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1
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
2
A meta-analysis of
marketing
communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
3
Self-Signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi
;
Wertenbroch, Klaus
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10009507253
Saved in:
4
Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya
;
Labroo, Aparna A.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
Saved in:
5
Price-framing effects on the purchase of hedonic and utilitarian bundles
Khan, Uzma
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1090-1099
Persistent link: https://www.econbiz.de/10008796523
Saved in:
6
Frontiers of the
marketing
paradigm in the third millennium
Achrol, Ravi S.
;
Kotler, Philip
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10009507844
Saved in:
7
Peter Drucker : the grandfather of
marketing
; an interview with Dr. Philip Kotler
Kotler, Philip
;
Gunther, Robert E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 17-19
Persistent link: https://www.econbiz.de/10003830063
Saved in:
8
The effect of decision order on purchase quantity decisions
Nowlis, Stephen M.
;
Dhar, Ravi
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 725-737
Persistent link: https://www.econbiz.de/10009235357
Saved in:
9
Contingent response to self-customization procedures : implications for decision satisfaction and choice
Valenzuela, Ana
;
Dhar, Ravi
;
Zettelmeyer, Florian
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 754-763
Persistent link: https://www.econbiz.de/10003926924
Saved in:
10
Authenticity is contagious : brand essence and the original source of production
Newman, George E.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 371-386
Persistent link: https://www.econbiz.de/10010380948
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