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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Legends in marketing"
~person:"Albers, Sönke"
~person:"Kotler, Philip"
~person:"Pieters, Rik"
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Marketing
10
Consumer behaviour
4
Konsumentenverhalten
4
Advertising effects
3
Direct marketing
3
Direktmarketing
3
Market research
3
Marketing management
3
Marketingmanagement
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3
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2001-2005
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Albers, Sönke
Kotler, Philip
Pieters, Rik
Sheth, Jagdish N.
65
Kumar, V.
22
Hunt, Shelby D.
11
Malhotra, Naresh K.
11
Wedel, Michel
9
Wind, Yoram
9
Dhar, Ravi
8
Green, Paul E.
8
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8
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7
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7
Zaltman, Gerald
7
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6
Heerde, Harald J. van
6
Rao, Vithala R.
6
Baumgartner, Hans
5
Berger, Jonah
5
Bucklin, Randolph E.
5
Dahl, Darren W.
5
Gijsbrechts, Els
5
Hanssens, Dominique M.
5
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5
Krishna, Aradhna
5
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4
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4
Fitzsimons, Gavan J.
4
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4
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4
Kamakura, Wagner A.
4
Lenk, Peter J.
4
Mizik, Natalie
4
Palmatier, Robert W.
4
Peres, Renana
4
Srinivasan, Shuba
4
Srinivasan, V.
4
Tellis, Gerard J.
4
Tucker, Catherine
4
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Journal of marketing research : JMR
Legends in marketing
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
10
Always learning
7
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
7
wi - Wirtschaft
6
Journal of business economics : JBE
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
SpringerLink / Bücher
4
Betriebswirtschaftslehre für Technologie und Innovation
3
Discussion paper / Center for Economic Research, Tilburg University
3
Journal of the Academy of Marketing Science
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Springer eBook Collection
3
The Prentice-Hall series in marketing
3
The evolution of nonprofit marketing
3
Digitale Fachbibliothek
2
Does marketing need reform? : fresh perspectives on the future
2
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
2
Foundations and trends in marketing : FTMKT
2
Handbook of business-to-business marketing
2
Harvard business review : HBR
2
Internet
2
Journal of business research : JBR
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Kommunikation heute und morgen
2
MSI reports : working paper series
2
Nonprofit marketing : sectoral applications
2
Pearson one series
2
Springer Business Cases
2
Springer eBook Collection / Business and Economics
2
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
2
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
2
wi / wirtschaft
2
wi wirtschaft
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in services marketing
1
Always Learning
1
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ECONIS (ZBW)
20
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20
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1
A meta-analysis of
marketing
communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
2
The role of market orientation in advertising spending during economic collapse : the case of Turkey in 2001
Özturan, Peren
;
Ozsomer, Aysegul
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10010362221
Saved in:
3
Legends in
marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
4
Emotion-induced engagement in Internet video advertisements
Teixeira, Thales
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10009524212
Saved in:
5
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
6
Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans
;
Weijters, Bert
;
Pieters, Rik
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
Saved in:
7
The social and ethical side of
marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503396
Saved in:
8
Broadening the concept and applications of
marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503397
Saved in:
9
Marketing
in the new economy
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503398
Saved in:
10
Globalization and international
marketing
competition
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503399
Saved in:
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