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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing intelligence & planning"
~subject:"Advertising"
~subject:"Deutschland"
~subject:"Marketing management"
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Advertising
Deutschland
Marketing management
Internet marketing
89
Online-Marketing
89
Consumer behaviour
47
Konsumentenverhalten
47
Social Web
43
Social web
43
Advertising effects
33
Werbewirkung
33
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22
Brand management
19
Markenführung
19
Beziehungsmarketing
17
Relationship marketing
17
E-commerce
15
Electronic Commerce
15
Brand image
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Online-Handel
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11
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advertising
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Journal of marketing research : JMR
Marketing intelligence & planning
International journal of advertising : the review of marketing communications
85
Journal of business research : JBR
67
International journal of internet marketing and advertising : IJIMA
60
Journal of marketing communications
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of promotion management : innovations in planning and applied research
36
International journal of advertising : the quarterly review of marketing communications
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of advertising research
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
SpringerLink / Bücher
28
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of retailing and consumer services
22
Journal of promotion management : JPM
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of internet commerce
16
Journal of marketing
16
Journal of strategic marketing
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Journal of the Academy of Marketing Science
15
Psychology & marketing
15
Springer eBook Collection
15
Young consumers : insight and ideas for responsible marketers
15
Handbook of research on effective advertising strategies in the social media age
14
European journal of marketing : EJM
13
European journal of operational research : EJOR
13
Journal of current issues and research in advertising
13
European research studies
12
Information systems research : ISR
12
Journal of marketing management : MM
12
Quantitative marketing and economics : QME
12
Social Branding : Strategien - Praxisbeispiele - Perspektiven
12
International journal of technology marketing : IJTMkt
11
Marketing science
11
The journal of business & industrial marketing
11
Cogent business & management
10
International journal of electronic marketing and retailing : IJEMR
10
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ECONIS (ZBW)
30
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30
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1
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
2
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
3
Digital marketing capability : the mystery of business capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Paisarn Muneesawang
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10013393452
Saved in:
4
Efficient large-scale internet media selection optimization for online display advertising
Paulson, Courtney
;
Luo, Lan
;
James, Gareth M.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 489-506
Persistent link: https://www.econbiz.de/10011912728
Saved in:
5
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
6
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
7
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
8
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
9
Consumer responses to covert advertising in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Saved in:
10
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
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