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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Consumer behaviour
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Chintagunta, Pradeep K.
31
Kumar, V.
24
Allenby, Greg M.
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Sudhir, K.
23
Bradlow, Eric T.
22
Srinivasan, Kannan
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Mela, Carl F.
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Dhar, Ravi
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Fader, Peter
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Heerde, Harald J. van
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Tellis, Gerard J.
16
Tucker, Catherine
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Bronnenberg, Bart J.
15
Chen, Yuxin
15
Wedel, Michel
15
Iyengar, Radha
14
Kuksov, Dmitri
14
Goldfarb, Avi
13
Grewal, Rajdeep
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Pieters, Rik
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Schweidel, David A.
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Steenkamp, Jan-Benedict E. M.
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Ariely, Dan
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Danaher, Peter J.
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Dubé, Jean-Pierre
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Jerath, Kinshuk
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Netzer, Oded
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Anderson, Eric T.
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Gijsbrechts, Els
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Mizik, Natalie
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Sun, Baohong
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Braun, Michael
10
Desai, Preyas S.
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10
Huber, Joel
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John, George
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Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
European journal of operational research : EJOR
10,261
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8,366
International journal of production research
6,522
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4,869
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Problems and perspectives in management : PPM ; international research journal
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Mathematics of operations research
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Journal of the Operational Research Society
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The review of income and wealth : journal of the International Association for Research in Income and Wealth
1,003
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
988
Information systems research : ISR
958
Amfiteatru economic : an economic and business research periodical
957
Journal of consumer research : JCR ; an interdisciplinary bimonthly
951
International economics : a journal published by CEPII (Center for research and expertise on the world economy)
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Journal of labor research
909
Bulletin of economic research
861
Transportation science : a journal of the Institute for Operations Research and the Management Sciences
853
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
Frontiers: can an artificial intelligence algorithm mitigate racial economic inequality? : an analysis in the context of Airbnb
Zhang, Shunyuan
;
Mehta, Nitin
;
Singh, Param Vir
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 813-820
Persistent link: https://www.econbiz.de/10012668030
Saved in:
2
Digitization and flexibility : evidence from the South Korean movie market
Yang, Joonhyuk
;
Anderson, Eric T.
;
Gordon, Brett R.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 821-843
Persistent link: https://www.econbiz.de/10012668038
Saved in:
3
Understanding large-scale dynamic purchase behavior
Jacobs, Bruno
;
Fok, Dennis
;
Donkers, Bas
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 844-870
Persistent link: https://www.econbiz.de/10012668042
Saved in:
4
Estimation of preference heterogeneity in markets with costly search
Morozov, Ilya
;
Seiler, Stephan
;
Dong, Xiaojing
;
Hou, Liwen
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 871-899
Persistent link: https://www.econbiz.de/10012668057
Saved in:
5
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
6
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
7
Internalization of advertising services : testing a theory of the firm
Wernerfelt, Birger
;
Silk, Alvin J.
;
Yu, Shuyi
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 946-963
Persistent link: https://www.econbiz.de/10012668070
Saved in:
8
Do larger audiences generate greater revenues under pay what you want? : evidence from a live streaming platform
Lu, Shijie
;
Yao, Dai
;
Chen, Xingyu
;
Grewal, Rajdeep
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 964-984
Persistent link: https://www.econbiz.de/10012668081
Saved in:
9
The impact of increase in minimum wages on consumer perceptions of service : a transformer model of online restaurant reviews
Puranam, Dinesh
;
Kadiyali, Vrinda
;
Narayan, Vishal
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 985-1004
Persistent link: https://www.econbiz.de/10012668098
Saved in:
10
Reciprocity and unveiling in two-sided reputation systems : evidence from an experiment on Airbnb
Fradkin, Andrey
;
Grewal, Elena
;
Holtz, David
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1013-1029
Persistent link: https://www.econbiz.de/10012796119
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